Christophor Rick

And Hulus Average CPM in 2013 is... hulu 260x170

And Hulu's Average CPM in 2013 is...

OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.
Video Advertising Predictions For 2014  video advertising predictions 2014 260x170

Video Advertising Predictions For 2014

Can 2014 possibly hold up to the growth video advertising saw in 2013? Can it maintain its steady yearly grab of revenue percentage from older, more traditional advertising methods? We take a look at what 2014 will bring in video advertising developments.
4K Streaming Video   The Future Bandwidth Monster? 4k 260x170

4K Streaming Video - The Future Bandwidth Monster?

Netflix and Amazon are rolling out 4K content and tech companies like Sony and Samsung are releasing 4K ready TVs but what is 4K? Do we really need it and what does it mean for online and streaming video?
65% of Viewers Watch More than Three Quarters of a Video [REPORT] invodo video 260x170

65% of Viewers Watch More than Three-Quarters of a Video [REPORT]

Invodo has released their Q3/Q4 E-Commerce Video Benchmarks Report and data shows online video has a major impact on the purchase decision of the viewer, with 1.81x more likely to buy a product. We take a look at the findings.
53% Say a YouTube Video Influenced a Purchase at Least Once? e commerce ecommerce video seo 250x170

53% Say a YouTube Video Influenced a Purchase at Least Once?

A new report states that over half the people surveyed purchased a product or service after watching a YouTube video - not a YouTube advertisement, a YouTube video. It means that branded content on YouTube is having a fairly massive impact on purchasing decisions of consumers.
HTML5 Browser Support Growing Fast; Chrome Takes 33% Market Share [Report] html5 video logo 260x170

HTML5 Browser Support Growing Fast; Chrome Takes 33% Market Share [Report]

80% of browsers support HTML5 video technology and Chrome has a 33% share of that market, the biggest piece of the pie compared to others like Firefox and IE9+ which only have a 14% share. On the mobile front iOS and Android account for 8% each of total HTML5 browser installs.
Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT] video advertising 260x170

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
Comcast Want to Further Monetize VOD Content with Even More Ads comcast seinfeld 260x170

Comcast Want to Further Monetize VOD Content with Even More Ads

The cable industry has been facing some real challenges over the past few years, the least of which is cord cutting. Now Comcast must be feeling the sting of all those lost subscribers because they're starting to dream up new ways to monetize content via more video advertising.
Mobile Games Poised to be Next Big Thing for Video Advertising? candy crush mobile gaming 260x170

Mobile Games Poised to be Next Big Thing for Video Advertising?

50% of the US online population play games on their mobile devices, and ads on those games attract a click through rate (CTR) of, minimum, 1.5% globally. That's around 10 times higher CTR than display ads which spells out a big opportunity for brands.
The Top Video SEO Practices Used by Marketers in 2013 [Report] video seo 260x170

The Top Video SEO Practices Used by Marketers in 2013 [Report]

Video SEO as a marketing discipline is the foundation that ReelSEO was built upon all those years ago. Nowadays, it's more important than ever and our new survey confirms that 7 out of 10 of you think so too. Read more in our 2013 Video Marketing Trends Report.