If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.
Christophor Rick: ReelSEO Author
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media .
Recent Posts by Christophor Rick:
Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.
Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.
Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a "what does it do for online video and video viewers" as opposed to a "how many GPUs does it take to train an artificial neural network in under a week?" See, why I took the other approach?
Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it's hard to gauge the numbers in terms of 'should you be moving budget dollars into these types of ads.' Hopefully, more information will make for more conclusive determination on the impact of these types of ads.
TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
Amazon has teamed up with FreeWheel to begin ramping up video advertising at the world's largest eCommerce site. The possibilities are mind-boggling when you think about the amount of behavior data they probably have stored on shoppers.
Sure, HBO hit $4.9B last year, but Netflix hit $4.3B, and has been around for half of HBO's lifetime. This year Netflix is set to drop $3B on content, but that's only the tip of the licensing iceberg. So do they have an exit strategy to the highly costly and addictive content licensing game? I think so...
YouTube is honing its view chopping blade as it looks to further legitimize its viewing numbers in order to garner a larger portion of the ad dollar pile. Now that they're a Nielsen member they will be directly competing against traditional TV and that means they need to show that the views are legitimate