Sony is tearing down, or more accurately, building a gate in the walled garden that is the Playstation 4 HDMI stream. They announced recently that a couple updates would allow for video capture via the HDMI signal in the near future. Plus, some better collaboration with Twitch and Ustream. Are they getting soft on video copyright protection? Ha! Don't make me laugh...this IS Sony after all.
Videology took a look at four big campaigns they assisted with last year that all wanted to add digital video to their ad spends in order to achieve specific goals. In the end it runs down the accomplishments and obstacles of each. Overall, an interesting read and maybe a place to start when you are planning that next ad campaign.
The Viacoogle war is over! Viacom and Google settled out of court in a copyright lawsuit that's gone on longer than many have been watching video on the web (heck longer than I've been at ReelSEO). After seven grueling years it seems that Viacom is satisfied with Google's handling of copyright infringement now and decided to end it.
What happens when Internet video PR goes horribly wrong? You Get an Internet meme and a whole lot of attention. That's what recently happened to Kentucky Republican Senator Mitch McTurtle, er McConnell with the #McConnelling meme.
Sharing a video on Twitter in hopes of getting massive retweets? You might be in for a shock as Twitter just unveiled some research that shows which industries get the most retweets out of video shares as well as some other factors. So is your next tweet going to trigger an avalanche of retweets? Maybe, if you follow the research results.
Video ads are on Facebook - have you seen the auto-playing, muted video ads yet? Here's a quick run down of what Facebook video ads are going to be about with their enlisted help Ace Metrix and Publicis Omnicom Group to make sure the ads aren't utter rubbish and the right kind of client is enticed. The kind with deep pockets as ads run for a rumored $1-2.5M per slot.
In an RBC Capital Markets survey of some U.S. Internet users, Netflix topped YouTube in a category. It might have topped them in two. However, can this love affair survive the new world order of Netflix paying for their service to receive the necessary network bandwidth? Is now the time for them to raise subscription pricing?
Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
KontrolFreeks, heard of them? If you're a gamer and on YouTube, you probably have. If you're not, it's hit or miss. However, they did such a great job marketing their product on YouTube by hooking up with other Creators that they claim 30% of revenue can be traced back to the platform and sales jumped 50% in a year. How'd they do it? Read on!
Vimeo-on-Demand, one of the best places to find truly indie filmmakers and their works, turns one year old. To celebrate, Vimeo tossed in a few more features to help you out. Plus, they've decided to shine some light on the employees that don't get a lot of face time but without whom, Vimeo wouldn't exist, or have such cool new features. Well done Vimeo and Happy Birthday Vimeo-on-Demand!