The video industry's annual jamboree, VidCon, is coming back to the Anaheim Convention Centre on June 26th - 28th 2014 for three entertaining, fun-packed days. Now in its 5th year, VidCon is expected to attract around 18,000 visitors and a host of YouTube superstars.
Christophor Rick: ReelSEO Author
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media .
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According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.
YouTube has attracted an extraordinary amount of flak since they upgraded their comments system and they have stayed relatively quiet about the new feature in the face of such strong reaction. However, they hope their brand new comments management dashboard will actually help, rather than hinder, creators this time.
Some major online brands have pulled off upsets and knocked off major TV ad brands this year. Google took home two awards including Best Ad of 2013, Netflix took a surprising category, Kindle showed the power of live streaming video and Vizio shows that no market is safe from upstarts. Find out who got what and how.
YouTube is partnering with Hollywood production studios, DreamWorks Animation, on a daily web series that will point viewers to the hottest new trends on the world’s largest video search engine. However, is this just a one off deal or is there a new trend that is starting to emerge at YouTube in terms of content creation?
December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people.
WWE has announced the launch of the WWE Network, a 24/7 streaming resource for wrestling fans which will include reality shows, documentaries, behind the scenes footage and classic matches. There's also a pay-per-view feature for events like Wrestlemania.
Leading video technology platform, Brightcove, has agreed to buy Unicorn media, a video advertising technology company. What exactly does this mean for publishers and consumers in the online video industry?
2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
OTT and VoD subscription service Hulu has released figures that confirm the company will reach $1 billion in revenue in 2013. We take a look at the math to see where that revenue might be coming from and how much it costs to place an ad on the Hulu platform.