Christophor Rick: ReelSEO Author

Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media .

Recent Posts by Christophor Rick:

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe Highlights Creative Best Practices for Connected TV Ad Experiences

YuMe hooked up with Frank N. Magid Associates and Razorfish and took a look at connected TV ad experiences. From the collaboration came a set of best practices to make sure that your users and content viewers are getting the best experience they can. This ...

Google Glass Women's Day PSA Evokes Emotion While Losing Message?

Google Glass Womens Day PSA Evokes Emotion While Losing Message?

Google Glass is becoming a powerful storytelling tool. The visceral first-person view evokes strong emotions in many. But are all uses of Glass as a viewpoint good? Whether they are or not, they are all part of an ever-growing tapestry of stories told through the device. Some will help us evolve our storytelling and some will not. Today the buzz is all about an International Women's Day PSA attempt through Glass.

American Express Wins the Oscar for Brand Ad Effectiveness

American Express Wins the Oscar for Brand Ad Effectiveness

If BrandAds research results are any indication, not all ads run during the Oscars ceremony are created equal. In fact, some are abundantly better at swaying opinion in terms of purchase likelihood than others are. While American Express soared with over 60% uplift, Snickers saw just a meager 8%.

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!

Low Cost OTT Throw Down - Roku Stick Enters Ring

Low Cost OTT Throw Down   Roku Stick Enters Ring

The low cost OTT throw down is heating up as Roku re-introduces a stick in hopes to keep people away from Chromecast, or more accurately, to reach those who don't want to navigate with their phone but want a more traditional remote control for their TV content. So will others enter the fray soon? By year end will we see a slew of low cost OTT options?

Google's Love Letter to Video Creators: You're Wonderful Storytellers

Googles Love Letter to Video Creators: Youre Wonderful Storytellers

In an ad that made its debut during yesterday's Oscar's ceremony, Google showed video creator's some big love as they acknowledged the art of storytelling and the dedication, tenacity, and vision needed to bring video content to the masses. We love you too Google.

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Netflix Pays Comcast, Ends Our Love Affair

Netflix Pays Comcast, Ends Our Love Affair

In the gilded tower of Comcast, laughter rings throughout the halls as C-level executives "make it rain" with the new found wealth they have just extorted from Netflix to ensure that consumers who already pay both companies get the exact service they pay for.

Global Online Video Association Formed, for the Betterment of Online Video

Global Online Video Association Formed, for the Betterment of Online Video

A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.

SpotXchange Top Video Ad Property in January According to comScore

SpotXchange Top Video Ad Property in January According to comScore

January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.

Where are Millennials Watching Video Content? Not on TV. [REPORT]

If Millennials are watching TV content, but not on TVs, then where are they watching TV content? Plus, how does one market to Millennials if TV is not where they are watching video? TiVo's latest survey results shed some light on all of this and more. We also give some logical tips on where you might want to market to Millennials.

House of Cards is Back and Here's Why You Should Give a Damn

House of Cards is Back and Heres Why You Should Give a Damn

Never mind Valentine's Day, fans of Frank Underwood have been waiting months for the return of 'House of Cards', the Emmy-award winning Netflix series. It's back tomorrow, and even if you don't intend to watch it, you should know why it's such a trailblazer.

Computer-based Video Consumption Climbed 157% in Past Five Years

Computer based Video Consumption Climbed 157% in Past Five Years

Five years on, computer-based video consumption is going big time. We all knew it would. Nielsen provides some nice insight into not only who is watching it but also on what device and a bit of what kind of content they're watching. So jump on and enjoy the ride.

Deep Learning Set to Help you Find More Movies at Netflix

Deep Learning Set to Help you Find More Movies at Netflix

Netflix is putting a lot of time and energy into modeling neural networks and so I strip out the amazing technical jargon and look at it from a "what does it do for online video and video viewers" as opposed to a "how many GPUs does it take to train an artificial neural network in under a week?" See, why I took the other approach?

TV-like Metrics Hit Display Ads with Google/comScore Deal

TV like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.