Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media and is working on Not So Super, an original web series. You can contact Chris here.
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So, winter's coming. It might not feel like it just yet...but it is. We had all best be prepared to face it head on. Actually, that reminds me I need to catch up on Game of Thrones again before Season 3 begins in March. Anyway, ...
So another month is upon us and that means more cool new content for you to check out and maybe advertise against or, in some cases, perhaps even sponsor as a brand. With it being December I imagine that production is probably wrapping up on ...
This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes ...
A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help ...
Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...
If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices ...
In the recent Adap.tv Q4 State of the Industry Survey on Digital Video Advertising they looked at how video advertising is being bought and sold. Since it's Black Weekend, or whatever the unstoppable retail machine is calling it these days, I thought it would be ...
Gobble Gobble up that turkey and cranberry sauce. Give thanks for all the wonderful things we've all got because that's what kind of week it is in America. Meanwhile, I've gone and compiled the interesting news for the week so when you stumble out of ...
In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...
Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...
comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...
On Monday we were on site for a night of shooting and the brand new, less than a month old, Canon 60D stops working and won't start up. ARGH! A whole day lost. But that doesn't mean you lose out on the weekly news round ...
Hey all you Bruces and Shielas, listen up, things are changing down in Australia and the masses are starting to consume far more online video than ever before. How much more? How about year-to-year growth of 58% for the online video advertising market - quicker than ...
Forbes and Sharethrough have released a new study, "Going Native, How Marketers are Reinventing the Online Video Advertising Experience," which assesses adoption trends related to native video advertising for major brands. They found some interesting trends emerging in terms of what these major brands are using, where ...
Adap.tv put out their latest State of the Video Industry 2012 survey for Q4 and there's some interesting things that have changed. Remember, just last year, when it was TV vs. Online Video for all the ad dollars? Well, that's not the case any longer and ...
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