Christophor Rick: ReelSEO Author

Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media .

Recent Posts by Christophor Rick:

10 Lessons I Learned on My First Major Video Production

10 Lessons I Learned on My First Major Video Production

Recently, we put the wraps on post production on my Not So Super pilot episode. I thought, since this was my first major video production, I would share what I learned while shooting it. This won't be of interest to those of you who have ...

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

Mobile Video Sharing High, Content Mostly Professional, Short Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

Simultaneous Second Screen Experience Needs to be Open and Standardized

Simultaneous Second Screen Experience Needs to be Open and Standardized

A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to tell you about it. Essentially, it's sending content to a TV and a ...

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

What You Should Offer as a Buyer or Seller of Online Video Ads

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

Web Series Round Up - New Shows to Advertise Against or Sponsor as a Brand

Web Series Round Up   New Shows to Advertise Against or Sponsor as a Brand

So another month is upon us and that means more cool new content for you to check out and maybe advertise against or, in some cases, perhaps even sponsor as a brand. With it being December I imagine that production is probably wrapping up on ...

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help ...

Video in Email Doubles CTR for Ragan Communications [Case Study]

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

Mobile Video Viewing Expected to Lead the Way in 2013

Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices ...