Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.
Chris Atkinson: ReelSEO Author
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com.
Recent Posts by Chris Atkinson:
Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.
You have until Monday, June 24 to take advantage of the Early Bird rate to register for the ReelSEO Video Marketing Summit, taking place July 25-26 in San Francisco. A tremendous roster of speakers with diverse areas of expertise in video marketing will be there, so register today!
Fullscreen's latest Series A funding paves the way for the multi-channel network to start investing original programming. They already announced an original series with Devin Super Tramp awhile back, as well as Ryan Seacrest Productions.
Netflix continues their run on original content, as they strike a deal with Dreamworks Animation, the guys behind Shrek, Madagascar, and How to Train Your Dragon, to be the exclusive provider of TV-like episodes of Dreamworks Animation originals.
Reel Summit is happening on July 25-26 in San Francisco and despite the fact that you love us unconditionally, you should probably know exactly why you need to attend before deciding to go. I talked to our founder Mark Robertson to hash out why a video marketer should want to go.
AOL's branded content business, Be On, has teamed with Realeyes, an emotional-testing platform, to measure viewers' emotional reactions to advertisements. One of the first companies to use it was LG, with their "So Real It's Scary 2" ad.
An amazing 15 billion ads were viewed last month, taking the total minutes of ads from 5,000 to 6,000. And, the total number of videos watched by Americans eclipsed the 40 million mark. But as has been the story for the last three months, ad frequency is off the charts.
The Lonely Island Go Kindergarten and Jerry Seinfeld Gets A Second Season of Coffee [Fun Video Friday]
Jerry Seinfeld and Sarah Silverman have a conversation over coffee, Dave Hax shows how to fold a shirt in under two seconds, Rhett & Link put on "Man of Steel: The Musical," and a look at the best of the fake Arrested Development websites.
Twitter, along with Vizify, has created an app called #FollowMe in which you can cull together you top tweets and include them in a video highlight reel of sorts for your followers. Probably will be used mostly as a promotional tool, but still something cool to do with video.
The paid subscription channels on YouTube recently became a reality, and I think this channel could be a hit: Roger Corman's Drive-In, which looks to resurrect 30 of Corman's films each month, with lots of extra content for B-movie fans to salivate over.
It's a meta-age in many ways, and so, it's not surprising that when The Hobbit: Desolation of Smaug trailer came out, we had people shooting their reactions to it...and then Peter Jackson got his elves to react to the reaction.
What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it's hard to know exactly where the industry stands.
These are the kinds of ads we love at ReelSEO: find a way to put your product front-and-center without directly advertising it, making it the main cog of the plot, and creating an interesting story around it. Adobe's Street Retouch Prank manages to do all of these things.
Adweek has released their Top 10 Ad Leaderboard for May 2013. In addition to "Big Gas Savings" and "Zachary Quinto vs. Leonard Nimoy," we have the usual 1-2 punch from Old Spice and Terry Crews, several video game-related trailers, and a little bit of rum.