Chris Atkinson

Advertisers to Become Part of YouTube Partner Program handshake 260x170

Advertisers to Become Part of YouTube Partner Program

YouTube is announcing a partner program for advertisers. Set to take place in September, the pilot program will invite a few brands out to Los Angeles to learn how to create content specifically for YouTube. Pepsi, GE, Johnson & Johnson, and American Express will form the inaugural group.
Apple Video Finds Emotionally Compelling Stories in Apps apple making a difference 205x170

Apple Video Finds Emotionally Compelling Stories in Apps

Apple's "Making A Difference...One App at a Time" is a great example of telling stories and compelling audiences rather than strictly saying "Look at us and all these great things we can do!" type of ad. Finding an emotional resonance in your video is one of the chief aspects you look for in video creation.
Charity: Water Shows How Video E Mail Campaigns Can Be Successful charitywater 205x170

Charity: Water Shows How Video E-Mail Campaigns Can Be Successful

A recent study in the e-mail video campaign of charity: water sheds light on how to create an e-mail campaign that works, that compels rather than annoys. The trick: only send to people who want to receive these e-mails, don't ask for the money, and compel people to want to help.
Can A Mobile Phone Shoot Business Videos? 42 Cell Phone Videos Thumbnail 1 NO BRANDING 260x170

Can A Mobile Phone Shoot Business Videos?

Using the camera in your phone to shoot a business video can be an attractive thing for people looking to create video on the cheap. Unfortunately, with these types of cameras, the limitations are such that there are very few instances when it makes sense to use them.
Vine Catching Up to YouTube In Social Media Engagement vine youtube 254x170

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.
Much Ballyhooed Facebook Ads Delayed Until Fall Facebook logo

Much Ballyhooed Facebook Ads Delayed Until Fall

Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.
Maker Is Creating Video Destination Site, Doesnt Plan on Killing YouTube maker logo 205x170

Maker Is Creating Video Destination Site, Doesn't Plan on Killing YouTube

Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.
Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad skittles figurines 205x170

Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad

Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.
Netflix Looks to Dreamworks Animation for More Original Content how to train dragon 205x170

Netflix Looks to Dreamworks Animation for More Original Content

Netflix continues their run on original content, as they strike a deal with Dreamworks Animation, the guys behind Shrek, Madagascar, and How to Train Your Dragon, to be the exclusive provider of TV-like episodes of Dreamworks Animation originals.