Chris Atkinson

vine youtube

Vine Catching Up to YouTube In Social Media Engagement

A new study conducted by SocialBakers is seeing some pretty impressive gains by Vine compared to YouTube when it comes to engagement rates on Twitter. Vine has only been around for 6 months and for the most part, only on iOS, so catching up to YouTube on the social media platform is impressive.
Facebook-logo

Much Ballyhooed Facebook Ads Delayed Until Fall

Facebook has delayed their video ads again, moving from the Summer to, at earliest, the Fall. The much-discussed Facebook video ads have been anticipated all year. But because of changes that Facebook is planning, the ads will be delayed another season.
maker logo

Maker Is Creating Video Destination Site, Doesn't Plan on Killing YouTube

Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.
skittles figurines

Skittles Lets You Decide Which Figurine Dies in Latest Wacky Ad

Skittles' new ad, called "Skittles Figurines," has people choose which figurine they want to get smashed after the first one produces mountains of Skittles. YouTube's Choose-Your-Own-Adventure landscape using annotations can make ads fun and interactive.
how to train dragon

Netflix Looks to Dreamworks Animation for More Original Content

Netflix continues their run on original content, as they strike a deal with Dreamworks Animation, the guys behind Shrek, Madagascar, and How to Train Your Dragon, to be the exclusive provider of TV-like episodes of Dreamworks Animation originals.
bad news

A Dose of Bad News for Online Video Advertising

What to we believe when it comes to online video advertising? Is it moving up the way it should, or does it need to be TV-sized to be a success? The way numbers are presented and opined upon, it's hard to know exactly where the industry stands.
adobe prank

Adobe Pulls A Beautiful Video Photoshop Prank: Advertises and Entertains

These are the kinds of ads we love at ReelSEO: find a way to put your product front-and-center without directly advertising it, making it the main cog of the plot, and creating an interesting story around it. Adobe's Street Retouch Prank manages to do all of these things.
call of duty

You Chose to Watch These Videos: Ads Leaderboard for May 2013

Adweek has released their Top 10 Ad Leaderboard for May 2013. In addition to "Big Gas Savings" and "Zachary Quinto vs. Leonard Nimoy," we have the usual 1-2 punch from Old Spice and Terry Crews, several video game-related trailers, and a little bit of rum.

Chris Atkinson

Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry.