ComScore released their June 2013 U.S. Online Video Rankings today. We saw another incredible rise in ads last month, and Americans watched a total of about 45 billion videos overall. Minutes-per-viewer increased to the highest point since last October.
Chris Atkinson: ReelSEO Author
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com.
Recent Posts by Chris Atkinson:
So you have some footage that has just a little more shake than you'd like. Fortunately for you, you have some options in post-production through Adobe Premiere's Warp Stabilizer feature. Just remember, fix that before you get to this point next time.
Brendan Gahan will be on a panel at the Reel Summit called, "Content Vs. Community: Which Is King?" We talked to him about the role of social media, the responsibility of multi-channel networks, and whether production value factors in to becoming a "hit" on YouTube.
The Fine Bros. got kids to react to the "controversial" Cheerios ad showing a biracial couple. The reactions, without any context given to them beforehand, are awesome. It's a small sample size of children, but maybe we have hope as a human race.
Psy's "Gangnam Style" is a year old today. And his channel just hit 3 billion views. And there's a lot of talk about how this video introduced the world to K-Pop, when it was a little-known musical genre before 2012.
Hulu didn't sell again. Back in 2011, it looked like it was hot to sell and then it pulled out at the last minute. And this year, it looked like it was hot to sell again. But Hulu has proven to be one big tease again in 2013.
Quite possibly the most videos we've ever compiled for Fun Video Friday. This week was chock full of entertaining bits, and it was hard to keep track of them all, but darned if we tried. This compilation will keep you more than occupied today and over the weekend.
You no longer need a new Google account for every single YouTube channel you create. Now, you can use one Google account to create a new YouTube channel with either a new Google+ page or an existing Google+ page.
Getting that black and white and just one other color effect is easy when you follow these steps in Adobe Premiere (Final Cut Pro is similar). It's a color correction technique that has been used in movies like Sin City and Pleasantville and you can use it when you want to do something a little creative with your video.
A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.
Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel's earnings, how your videos are performing, and better interaction between other creators.
Does YouTube push channels they "favor" for some sort of arcane reason? Well, kind of. It's pretty clear that they push channels that help themselves, despite what the conspiracy theorists might want to say about it. You have to show some proficiency yourself before YouTube's discovery kicks in.
Smosh hit 11 million subscribers over the weekend. And with a fast and furious subscriber rate, PewDiePie just hit 10 million. It's only a matter of time before this channel overtakes Smosh as the number one channel on YouTube.
Bet Raise Fold comes from filmmakers Taylor Caby, Jason Rosenkrantz, and Ryan Firpo, who do a great job uncovering the reasons for what is known as "Black Friday" in the online poker world, and how it affects three players who relied on online poker to make a living.
YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.