You no longer need a new Google account for every single YouTube channel you create. Now, you can use one Google account to create a new YouTube channel with either a new Google+ page or an existing Google+ page.
Getting that black and white and just one other color effect is easy when you follow these steps in Adobe Premiere (Final Cut Pro is similar). It's a color correction technique that has been used in movies like Sin City and Pleasantville and you can use it when you want to do something a little creative with your video.
A new white paper from Unruly called "The Science of Sharing" says stop trying to be funny, launch your campaigns on Wednesday for the best sharing, and try to have more than one emotional trigger in your ads.
Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel's earnings, how your videos are performing, and better interaction between other creators.
Does YouTube push channels they "favor" for some sort of arcane reason? Well, kind of. It's pretty clear that they push channels that help themselves, despite what the conspiracy theorists might want to say about it. You have to show some proficiency yourself before YouTube's discovery kicks in.
Smosh hit 11 million subscribers over the weekend. And with a fast and furious subscriber rate, PewDiePie just hit 10 million. It's only a matter of time before this channel overtakes Smosh as the number one channel on YouTube.
Bet Raise Fold comes from filmmakers Taylor Caby, Jason Rosenkrantz, and Ryan Firpo, who do a great job uncovering the reasons for what is known as "Black Friday" in the online poker world, and how it affects three players who relied on online poker to make a living.
YouTube has released their top 10 ads for June. Included is Samsung's collaborations with Usher and Jay-Z, two ads featuring Despicable Me 2, Pepsi's levitation stunt, and fantastically, Dollar Shave Club's "One Wipe Charlies" ad.
Justin Timberlake's new video for "Tunnel Vision" has naked women in it. And it got banned. And then it got back on YouTube with an age-restriction warning. Of course this was done on purpose, but how big a deal is it? Respect should go both ways.
On this edition of Fun Video Friday, we finally figure out what the European Union is...sort of. And why things are creepy...sort of. And why One Direction exists...sort of. There's never any certainty in this world, except that these videos are fun to watch, and it's Friday.
Vine's update looks towards discovery while improving the camera features. Now included in the Vine app are categories, On the Rise, Revines, and more. While the update is certainly in response to all the news about Instagram, Vine doesn't need to "beat" them and will do well by keeping the updates coming
A new Beneful ad has gone the Rube Goldberg route, which is both overused and hard to pull off, but ultimately, fun to watch. And this one requires trained dogs to do some of the work to keep it going. While it's nothing new, it's worth taking a look at a brand doing something other than traditional advertising.
YouTube and VEVO have agreed to a deal to keep the music network playing their videos on the site. After months of speculation as to where VEVO would end up, both parties agreed to keep their lucrative relationship alive, which is totally the right thing to do.
Mark Olsen of Mental Floss wrote a guest post on Shutterstock that gives five good things to consider when running your YouTube channel. Consideration for the audience is a prevalent theme through all of these tips, whether it's consistent scheduling or making good use of their time.
Vice's CEO Shane Smith talked to Google's Think Insights about video engagement. Video engagement is all about creating content for a community of people looking for entertainment directed at their interests. And that goes hand-in-hand with attracting advertisers who covet that audience.
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry.