ComScore’s released their July 2013 Online Video Rankings. Not much changed from last month, ads continue to be strong, and Google Sites (aka YouTube) rule the online video world, as usual. There was a total overall increase in views but this online video machine is just humming along.
Chris Atkinson: ReelSEO Author
Chris Atkinson joined ReelSEO in 2011. He is a longtime film and television reviewer, and has almost two decades of experience in the theater industry. He also writes on his personal blog - http://nymoviereviews.com.
Recent Posts by Chris Atkinson:
We had representatives at the ReelSEO Video Marketing Summit from major digital production agencies Mekanism, Adjust Your Set, Salesforce, Portal A, and New Antics talk about the value of storytelling and their interactions with brands when they pitch ideas. There is a tremendous wealth of information here.
Yeah, you might be over the age of 25 (or even 18) and wonder how PewDiePie did it. But there wasn’t any magic to it. He makes videos every day that young people watch, 15-20 minutes a day. And believe me, YouTube’s algorithm noticed. The Game Theorists’ video illustrates this perfectly.
YouTube is experimenting with a cookie that removes ads from the site. Who knows their real intentions here, but they’re likely testing the user experience in some way. Eagle-eyed cookie monsters are implementing the code into their browsers while it lasts.
It was inevitable: PewDiePie glided past Smosh for the #1 most-subscribed YouTube channel. Meanwhile…PewDiePie’s reign may be threatened by…YouTube? Will that even count? Anyway, video gamecasting is huge and it didn’t need proof, but it’s now at #1.
Michelle Phan released a makeup brand all her own, after two years of development. While many YouTubers have seen a new level of interest generated by TV deals, Phan’s new makeup line shows there are plenty of other ways to say, “I’ve arrived!”
In this Fun Video Friday, we see a commercial for women made by women telling women exactly what they want in life: yogurt and birth control…all rolled into one…and don’t forget that racial diversity! Also, the usual: music, comedy, and science make their regular appearance.
How Brands Should Engage in the Participation Age: YouTube’s Keynote @ The 2013 Video Marketing Summit
All of our videos concerning the ReelSEO Video Marketing Summit are up to view at your leisure. Kicking the Summit off was Google’s Suzie Reider, who told us about Generation C, the group of people who are very connected to social media. How do we reach those people?
Soft box lighting and umbrella lighting aren’t lights…they’re light diffusion. So which one is better for your shoot? Here are some rules-of-thumb, but in the end, you’ll need to test them both out to get that look you need. Understanding what they are is half the battle.
A new video “welcomes us to YouTube.” While we’ve heard all the complaints about the platform before, it’s always fun to see another satirical look at the world of YouTube, in which many people have formed a love/hate relationship.