A bid adieu to ReelSEO as I move on to the wild and wonderful world of YouTube channel management full-time. It was a pleasure getting to know many of you and in my "farewell address," I tell you what makes a good YouTube channel can be found on this very site.
The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
In the latest edition of the YouTube Pro Series, four big creators talk about all phases of showrunning: what you need to plan for, how to interact with your community, who you should look for when you hire a crew, and so on.
Fun Video Friday crash lands onto your hard drive and gives you crazy goodness. I figure there's at least an hour...maybe two, of time-wasting fun here that can get you through the day and start your weekend right. You'll definitely get your fill of Super Mario Bros.
Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
Google Plus' Hangouts on Air is getting an HD upgrade. Some of you will be able to take advantage of it now, and the rest of us will have to wait as it rolls out in the next few weeks. Anyway, bandwidth improvements, video codecs, and more had to be improved to make this happen.
Our panel, "Content vs. Community - Which Is King?" featured a host of great experts discussing whether it's the great content or a solid community that creates success in online video. It shouldn't surprise you that these two things are not mutually exclusive.
There are 8 phases of the customer life cycle, and video can play a part in all of those...from the time that you make people aware that you exist to the point where they become your most vocal cheerleaders, video can and should be a part of each step.
YouTube is going to get rid of the video response by September 12. Users who want to "respond" via video will need to put a link in the comments then. The video response has suffered a low click-through rate and YouTube decided to make a change.
For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.
TechCrunch's Ryan Lawler got to take a look at the Funny or Die offices. There are some interesting remarks about online video from Funny or Die CEO Dick Glover in the piece, as they have built a sustainable platform without throwing their videos on tons of video destination sites.
There's an interesting article on Google Insights about how the Doubletree by Hilton hotel chain began to use video to start driving engagement in their brand. They went with a user-generated content model that serves to create a fun travel experience around their hotels.
Fun Video Friday will cure your boredom by giving you tons of supercuts, a How It Should Have Ended for Pacific Rim, and even a Vsauce video on why you were bored in the first place. Plus, tons of terrific covers, a capella renditions, and a super stunt from Devin Supertramp.
Here is part 3 of the Reel Case Studies – The Anatomy of Successful Video Marketing panel from the ReelSEO Video Marketing Summit. It stars Chris Vasquez from Poptent, who gave us the success story of Famous Footwear.
Part 2 of our panel at the ReelSEO Video Marketing Summit was "Reel Case Studies – The Anatomy of Successful Video Marketing." Jen Grogono of uStudio gives us the case of Hilah Cooking, and the five "P's" of video marketing that they followed to success.