Brendan Gahan

youtube hero hub hygiene

Hero, Hub, Hygiene: A Cheat Sheet for YouTube Brand Strategy [Infographic]

YouTube has over one billion unique visitors each month, but it’s underutilized by brands. YouTube has been educating brands on a new content strategy framework called "Hero, Hub, Hygiene", which outlines the types of videos the site recommends they create for their channel to grow organic viewership and subscribers. We take a look at a new cheat sheet for that strategy.

Brendan Gahan

Brendan Gahan is a YouTube expert helping Fortune 500 brands with their YouTube influencer and community building campaigns. He was named Forbes 30 Under 30 in Marketing & Advertising, invited to the White House as one of the nation’s youth leaders to advise on how to get the word out about the Affordable Care Act, and was named one of the 25 Top YouTube Business Power Players for 2013.