Richard van den Boogaard is a freelance cameraman, editor and video marketing consultant based in the Netherlands.
Through BrandedChannels.com, he advises on, helps implement and manages YouTube branded and partner channels. His focus is on how brand marketers and media owners can build their own channels in external media environments, such as YouTube, and fill them with high production value content.
A few nights ago, both Canon and RED announced cameras in the heart of filmmaking land, only 10 blocks apart from each other. Judging from the specs you could easily say that RED blows Canon right out of the water. 4k resolution at 1-25fps, 2k at 60fps and HDR-x technology at a pricepoint that's comparable ...
Proper use of music and sound can make or break your video or film production. However, for those who use YouTube in a professional way, using the right type of music in your productions can make all the difference between a happy and a grumpy client.
A few months ago I posted an article here on ReelSEO.com about HDR Video techniques and how 3D technology can be used to achieve this. RED is now really making waves with its HDRx technology: what used to be impossible with a single camera is now a reality.
For little more than a year now, I have been making video marketing productions using two Canon DSLRs as my weapon of choice: a 5D mark II (for its ability to do bokeh-porn) and the 7D (for those smooth Glidecam shots at 50 or 60 frames per second). Although both Panasonic (AF100) and Sony (F3) ...
For those who shoot video on a regular basis, high contrast lighting situations generally provide a challenge, as you have to make a trade-off between correctly exposing for the shadows or the highlights in the frame. Thanks to HDR video techniques you can have the best of both.
Ever since Nikon introduced the D90 in August 2008 as the first DSLR camera that shoots High Definition (HD) video, a silent revolution is taking place in media production. At a fraction of the budget creative camera people are able to produce remarkable high quality footage - all with a built-out stills camera for a ...
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views ...
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: "How does a YouTube brand channel help me in getting more traffic on my site?" Although one can argue on the ...
