When YouTube introduced the new commenting system in November 2013, it was an attempt to tackle a number of issues, one of which included making users accountable for their comments by forcing them to use their real names. After an avalanche of bad feeling from the YouTube community, Google has now reversed the decision.
Andy Smith: ReelSEO Author
Andy Smith is the host of ReelSEO's "Behind the Reel" show. He has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.
Recent Posts by Andy Smith:
When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let’s take a look at some of the best branded Vines of the past week.
Have you ever visited YouTube and been bombarded by suggestions from channels you have absolutely no interest in? Chances are that you have if you’ve ever used the site. These channels can constantly show up as suggested and related regardless of your level of interest in them, but we’re here to help.
Never mind that Germany beat Argentina 1-0 on a thrilling late game goal to become the first European team to prevail in a World Cup in the Americas. YouTube prankster Vitaly Zdorovetskiy was streaking and Lebron James caught it all for Instagram to see!
Google has released the Creator Studio app for iOS devices and this app is no slouch. With the increasing importance of mobile in the video market, this app provides a one stop shop for creators to see all of the most important details about their channel on the go.
YouTube used to be known for being the home of interesting content that couldn’t be found anywhere else – it was the home of the one off video. You could find clips of everything from Charlie biting his brother’s finger to Obamagirl and Keyboard Cat. Viral fame can come and go very quickly, but building a meaningful community around a brand can add longevity to a flash in the pan video market.
According to reports, YouTube accounts for $3.5 billion of the nearly $58 billion in revenue at Google. It is quite impressive that YouTube is profitable at all, considering that it ran in the red for at least its first five years in existence. However, if video creators looking to make content for a living will need to go where the money is and if YouTube can’t raise revenues for creators, it may not be the destination it was once.
VidCon is a classic YouTube gathering, rooted in the coming together of creators to prove that they do exist outside of YouTube. 18,000 people attended VidCon this year, but are the serious YouTube creators, and marketers, in danger of being pushed out in favor of the teen fans?
If you want to succeed in online video, whatever your goal, you need to take the extra step and go the extra mile with your content. What are those steps? We have 7 for you right here, straight from YouTubers who know what they are talking about.
VidCon 2014 is already gearing up to be a fantastic year for observing and hearing firsthand the stories of how to succeed as a brand in the current video ecosystem. Whether that be as a video brand like What’s Trending, and Rooster Teeth, or a company like OraBrush who is using online video to propel their products, VidCon is the place to learn about and apply successes from those who came first.