Andy Smith: ReelSEO Author

Andy Smith is the host of ReelSEO's "Behind the Reel" show. He has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.

Recent Posts by Andy Smith:

Is YouTube Way Too Late to the Game with Music Key?

Is YouTube Way Too Late to the Game with Music Key?

Spotify and other services have been streaming music for a small subscription fee for many years. Now YouTube has entered the fray with Music Key. But is it too little and too late for the video giant to stake its claim in the streaming music provider industry?

A Brief History of Video Marketing on YouTube

A Brief History of Video Marketing on YouTube

The history of video marketing is constantly evolving and has been through a huge transition since it first hit the internet. In the last 20 years, we've been on a journey from personal, to viral, to social video marketing, and YouTube has been center stage for most of it.

How-to Make YouTube Safe for Children: 8 Family Friendly Tips

How to Make YouTube Safe for Children: 8 Family Friendly Tips

As a site that hosts user-generated content, YouTube poses a number of challenges for parents and guardians who want to ensure that children aren't exposed to risky content. We show you 8 ways to make YouTube as child-friendly as possible.

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

YouTubers in Breach of FTC if They Fail to Disclose Sponsorships

Are you a YouTube creator that receives payment or payment in kind for your sponsored videos? Do you declare that interest within the video itself? If you are not crystal clear about paid endorsements, the FTC confirm you are in breach of its guidelines, and it will investigate if it receives enough complaints.

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

ATTN YouTube: Where Are Your Sponsored Video Guidelines?

Internet video content is largely unregulated, which lends itself very well to paid advertisements appearing under the guise of genuine reviews and recommendations. Last week Twitch announced a new policy related to transparency in sponsored content and promotion. It took Twitch 3 years to realize how important a policy like this is for online video platforms, but where does YouTube, the market leader, stand?

Get the Lyrics For Every YouTube Music Video With This Chrome App

Get the Lyrics For Every YouTube Music Video With This Chrome App

A brilliant new Chrome app from musiXmatch allows you to sing along with the lyrics to almost any music video that's been uploaded to YouTube. With a database of over 7 million song lyrics, and some impressively accurate software, it's the best way to find the lyrics to a song on YouTube by far.

New Video App Makes YouTube Safe for the Whole Family

New Video App Makes YouTube Safe for the Whole Family

YouTube is the wild west of entertainment if you have a young family. One minute your child could be watching a short clip of Thomas the Tank Engine, the next they could be watching a parody of the show that is wildly inappropriate for children. But now, thanks to a new app called HomeTube, YouTube may find itself much more family-friendly.

How to Make a YouTube Video into a GIF in 6 Easy Steps

How to Make a YouTube Video into a GIF in 6 Easy Steps

Why bother watching a whole video clip when you can simply cut out the good parts and put them in a GIF to share around? A new tool for doing just that has surfaced and made it super easy to turn a YouTube video into a GIF in just 6 east steps.

Best Branded Vines of the Week: 6th August 2014

Best Branded Vines of the Week: 6th August 2014

In this week's best branded Vines, we hit the red carpet with Delta, join our gaming friends on #PS4, wince along with Dollar Shave Club, drink along with Pepsi Max, and learn that girls only want one thing at Taco Bell.

Best Branded Vines of the Week: 31st July 2014

Best Branded Vines of the Week: 31st July 2014

Hewlett-Packard does amazing things with oranges - on both sides of the Atlantic, Greenpeace turns to Lego to raise awareness of the devastation that an oil spill can bring, and we see how Red Bull literally gives you wings. Welcome to the best Vine videos of the week.

Hey Trolls, You Can Go Back to Using False YouTube Names Again

Hey Trolls, You Can Go Back to Using False YouTube Names Again

When YouTube introduced the new commenting system in November 2013, it was an attempt to tackle a number of issues, one of which included making users accountable for their comments by forcing them to use their real names. After an avalanche of bad feeling from the YouTube community, Google has now reversed the decision.

Best Branded Vines of the Week: 16th July 2014

Best Branded Vines of the Week: 16th July 2014

When it comes to social media, one of the most important things is to follow the viewers to where they are watching content the most. Vine is currently the best place to quickly grow an audience, so let's take a look at some of the best branded Vines of the past week.

How to Block Annoying, Unhelpful YouTube Channels

How to Block Annoying, Unhelpful YouTube Channels

Have you ever visited YouTube and been bombarded by suggestions from channels you have absolutely no interest in? Chances are that you have if you’ve ever used the site. These channels can constantly show up as suggested and related regardless of your level of interest in them, but we’re here to help.

YouTube Prankster Vitaly Zdorovetskiy Makes World Cup Final Debut

YouTube Prankster Vitaly Zdorovetskiy Makes World Cup Final Debut

Never mind that Germany beat Argentina 1-0 on a thrilling late game goal to become the first European team to prevail in a World Cup in the Americas. YouTube prankster Vitaly Zdorovetskiy was streaking and Lebron James caught it all for Instagram to see!

Creator Studio App for iOS: One Stop Shop for YouTube Creators

Creator Studio App for iOS: One Stop Shop for YouTube Creators

Google has released the Creator Studio app for iOS devices and this app is no slouch. With the increasing importance of mobile in the video market, this app provides a one stop shop for creators to see all of the most important details about their channel on the go.