YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.
Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.
Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.
The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.
From the amount of hype and buzz other video sites have received in the past couple of years, you'd think YouTube was dead in the water. But far from it. Google's video platform still has some killer features that make it the king of online video.
360 degree video support is up and running on YouTube, but what do you need to create videos in that format, what are the best ways for viewers to watch them, and what kind of content can you use them for?
Updating the tags and options on multiple YouTube videos can be a daunting task if you have a huge library of content. Luckily, there's an easy way to update a group of videos all at the same time. We show you how, and what kind of tag options are available.
The most Internetest video on the Internet from Delta Airlines, and the Shia LaBeouf rant that launched a thousand memes are just two of the best videos to win a place in our viral video roundup for May 2015.
Margaret Laney, former Chief Marketing Officer at AwesomenessTV, has worked with some of the biggest YouTubers in the business. In this exclusive interview, she gives us her expert insights into creating a killer video content marketing strategy.
The online video space is more crowded than ever, but one way to stand out from your competitors is to produce a really well-made, compelling and engaging 'silent video'. Sometimes images can say more than words ever can.
YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
There are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when they could be pushing resources elsewhere?
Instagram Video is an incredibly important platform for brands and marketers, and the more professional you can make the content, the better. We take you through a quick guide to uploading a pre-made, edited video to Instagram.
Freebooting continues to be a serious issue for a huge number of creators who are seeing their video content being redistributed with no credit at all. It's a very real problem on Facebook, and in our handy guide, we take you through the process of reporting the offenders and reclaiming your intellectual property.
Staff Contributor & Video Expert
Andy Smith has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.