Andy Smith

low video production quality can be positive for brands and creators

How Setting the Video Production Bar Low Can Lead to Higher Viewer Engagement

Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
how much money can you make from youtube

YouTube Advertising: Do Partner Revenue Terms Need to Be Clearer?

Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.
How to Properly Disclose Advertising Relationships for Online Video

Video Creators: How-to Properly Disclose Paid Endorsement Deals

The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.
6 reasons why youtube is still king online video

6 Killer Reasons Why YouTube Is Still King of Online Video

From the amount of hype and buzz other video sites have received in the past couple of years, you'd think YouTube was dead in the water. But far from it. Google's video platform still has some killer features that make it the king of online video.
360 degree video youtube tips

Your Quick & Handy Guide to 360 Degree Video on YouTube

360 degree video support is up and running on YouTube, but what do you need to create videos in that format, what are the best ways for viewers to watch them, and what kind of content can you use them for?
tagging-youtube-videos

How-to Add Tags to Multiple YouTube Videos at Once [Tutorial]

Updating the tags and options on multiple YouTube videos can be a daunting task if you have a huge library of content. Luckily, there's an easy way to update a group of videos all at the same time. We show you how, and what kind of tag options are available.
spotify video

Spotify Fires Back at YouTube, Adds Own Video Content

YouTube wants to capture a slice of the music streaming market with its MusicKey service, but its main competitor in that field, Spotify, is firing back by introducing video content to its own platform, including music videos, news and entertainment, and original content from providers like Comedy Central and Tastemade.
4k-online-video

Is 4K Video Quality Critical for Online Creators?

ThereĀ are so many factors that go into producing successful video content, but is filming in 4K one of them? The format is supported by YouTube, Vimeo, Netflix, and other video platforms but should creators worry about shooting in 4K when they could be pushing resources elsewhere?
upload desktop video to instagram

How-to Post a Pre-recorded, Edited Video to Instagram

Instagram Video is an incredibly important platform for brands and marketers, and the more professional you can make the content, the better. We take you through a quick guide to uploading a pre-made, edited video to Instagram.
Report Facebook Freebooting

Your Quick Guide to Reporting Freebooted Videos to Facebook

Freebooting continues to be a serious issue for a huge number of creators who are seeing their video content being redistributed with no credit at all. It's a very real problem on Facebook, and in our handy guide, we take you through the process of reporting the offenders and reclaiming your intellectual property.