Andy Smith: ReelSEO Author

Andy Smith is the host of ReelSEO's "How To's Day" tutorial show. He has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.

Recent Posts by Andy Smith:

5 YouTube Pre-Roll Ads That Actually Made Viewers Sit Up and Take Notice

5 YouTube Pre Roll Ads That Actually Made Viewers Sit Up and Take Notice

Geico’s latest video ad campaign plays around with the YouTube pre-roll ad format to capture the viewer's attention. We take a look at some other pre-roll ad campaigns that have gone above and beyond.

Where NOT to Place Annotations on YouTube Videos [How-To's Day #5]

Where NOT to Place Annotations on YouTube Videos [How Tos Day #5]

Annotations are a fantastic feature for any YouTube creator as they can be used to guide the viewer to watch other channel content, visit an associated website, or to give extra information about a topic. But the placement of your annotation can drastically impact its success rate, so we show you what to avoid on this week's How-To's Day.

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

Viral Video Roundup for February 2015: Speed Dating & Power Rangers

We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.

Are You Misleading Viewers? How-to Best Disclose Sponsored Videos & Why [How-To's Day #4]

Are You Misleading Viewers? How to Best Disclose Sponsored Videos & Why [How Tos Day #4]

It's a fact that many online video creators are still not disclosing sponsorships they received for some of their video content, and that's totally against current FTC guidelines. In this week's How To's Day, we discuss how you can properly disclose your paid endorsements, and why you need to.

The Art of Persuasion: 5 Viral Videos You Didn't Know Were Ads

The Art of Persuasion: 5 Viral Videos You Didnt Know Were Ads

Great storytelling can make or break a video marketing campaign, and some of the very best viral video ads of the past few years took the viewer on an emotional journey rather than dragged them along on a sales-pitch. We look at 5 incredibly successful branded videos that you may not have realized were ads.

Top 9 Tax Deduction Opportunities for U.S. YouTubers [How To's Day #3]

Top 9 Tax Deduction Opportunities for U.S. YouTubers [How Tos Day #3]

If you are making a living from YouTube, then you should be paying taxes on your earnings. But like any business, there are expenses that you may be able to claim back if they have been incurred in the course of your YouTube activities.

Using Copyrighted Music in Videos: When is it Legal?

Using Copyrighted Music in Videos: When is it Legal?

Copyright law can be a minefield to navigate, and many thousands of creators may not even be aware that they are in breach of the law by using copyrighted music in their videos. We take a look at the issues surrounding copyright, and how video creators can stay legal.

How-to Block Spam Comments on YouTube and Hide the Trolls For Good [How-To's Day #2]

How to Block Spam Comments on YouTube and Hide the Trolls For Good [How Tos Day #2]

Spam comments are nothing new on YouTube, but if a video has gone viral on Reddit, a very unique set of trolls will try to dominate the comments, making the experience very confusing for viewers. But there's a fantastic way of dealing with these annoying, if entertaining, Reddit spammers.

Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?

Facebook and Freebooting: Is Enough Being Done to Protect Video Creators?

Freebooting is the act of uploading other people's original content for personal gain, and it is becoming a huge issue in online video. Facebook doesn't have a comprehensive copyright tracking feature right now, and too many users are getting away with uploading (not just sharing) content that doesn't belong to them.

Starting a New YouTube Series? 10 Ways to Make Sure You Win [How To's Day #1]

Starting a New YouTube Series? 10 Ways to Make Sure You Win [How Tos Day #1]

Welcome to the first in our new video tips and advice series - How To's Day! And what better topic to cover than best practices for starting a new web show on YouTube. Planning for success can really help you define your strategy from the outset.

5 Things You NEED to Know Before Creating Sponsored Video Content

5 Things You NEED to Know Before Creating Sponsored Video Content

Can sponsored content can ever really flourish on YouTube when so many viewers react so badly against it? Yes, absolutely! But it needs to be done right. Read our 5 top tips for creating the best type of endorsement videos.

Want Online Video Success in 2015? Then You Need to Get Social

Want Online Video Success in 2015? Then You Need to Get Social

As a brand, you may not think social video is a vital part of your digital marketing presence. But sites like Facebook, Vine, Instagram, and yes, YouTube, are where your audience are watching the videos your competitors are posting. It's time to get aligned with social media for 2015.

Last Minute Holiday Gifts for the Video Enthusiast

Last Minute Holiday Gifts for the Video Enthusiast

It's never too late to buy that last minute holiday gift for the video enthusiast in your life - we have a few ideas for little, and not so little stocking fillers that will make any video creator, or watcher, smile.

Attention Brands: Make Video Ads That Viewers Won't Want to Block

Attention Brands: Make Video Ads That Viewers Wont Want to Block

Despite the video advertising industry's best efforts, many Internet users are still using adblocking software to cut out the ads. But is the real problem the quality of the video ads in the first place?

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.