The Industry Track at VidCon 2015 was a goldmine of information for video marketers and industry professionals. We bring you the top 9 tips we took away from the two day event, including how to get the most out of Facebook native uploads.
Day 1 of VidCon 2015 kicked off with an impassioned keynote speech from co-founder John Green, plus Ze Frank gives a breakdown of why video has been so successful for BuzzFeed. We bring you the highlights from the first day of the world's biggest celebration of online video.
YouTube, Google, and Bing are the main video search engines that will let a user search for video content on a particular subject. But did you know there are at least 6 others that you can use to find the video you want? We bring you the top 9 video search engines and video search websites.
Warner Brothers released trailers for two highly anticipated new comic-book based movies at last week's San Diego Comic Con. The buzz around the films, plus the timing of the new teasers created a viral frenzy for both 'Suicide Squad', and 'Batman vs Superman: The Dawn of Justice'.
For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
Our viral video roundup for June 2015 includes a killer s'mores dip recipe which generated over 80 million views for Buzzfeed, some excellent examples of tentpole marketing around 50 Shades of Grey, and GTA, and some prankvertising that went horribly wrong.
YouTube is updating the site with 10 new shiny things to provide a better experience for all. New features include better comment management to flush out those trolls, plus access to more analytics data via mobile devices.
Not every brand or creator can produce high quality video using the latest equipment and editing software. But, if you deliberately build a low-tech approach into your video creation and marketing strategy, and set expectations low from the start, you could just win over your target audience.
Music is one of THE most popular categories on YouTube, and the video site is a very powerful promotional tool for both amateur, and professional, musicians. Competition is fierce, but you don't have to be Taylor Swift to generate views and engagement if you follow some simple advice.
Creators who monetize their content on YouTube can earn revenue from advertising placed against those videos. But how does that system work? There seems to be some confusion within the community, particularly when it comes to ads being clicked.
The FTC has very specific and clear guidance on how to disclose paid endorsements in video content. Any time an endorsement is made as a result of a relationship with a sponsor, the video creator must make this clear in the video itself.
From the amount of hype and buzz other video sites have received in the past couple of years, you'd think YouTube was dead in the water. But far from it. Google's video platform still has some killer features that make it the king of online video.
360 degree video support is up and running on YouTube, but what do you need to create videos in that format, what are the best ways for viewers to watch them, and what kind of content can you use them for?
Updating the tags and options on multiple YouTube videos can be a daunting task if you have a huge library of content. Luckily, there's an easy way to update a group of videos all at the same time. We show you how, and what kind of tag options are available.
The most Internetest video on the Internet from Delta Airlines, and the Shia LaBeouf rant that launched a thousand memes are just two of the best videos to win a place in our viral video roundup for May 2015.
Staff Contributor & Video Expert
Andy Smith has been exploring what makes YouTube and its creators tick, on his own YouTube channel, since 2010.