According to a new survey, more agencies are willing to invest in Facebook video advertising than YouTube ads in 2015, with more budget and resources being pushed towards video advertising on Twitter, Instagram, and Snapchat too.
YouTube has quietly removed the ability for channels to add Facebook as a 'Connected Account'. Many creators will be unaware of the change, or the fact that they now have to either post the YouTube link to Facebook themselves, or use a third-party app to do so.
We take a look at some of the most successful branded video ads and user-generated content that went viral in March 2015, and discuss what lessons video marketers can learn from them.
YouTube has made autoplay the default option for desktop users of the site, and of course it's a way of boosting views in the face of such overwhelming competition from Facebook, and now Twitter. You can disable the feature, but we think it's a good thing for YouTube, creators and viewers.
Vimeo on Demand offers filmmakers and creators to the opportunity to sell or rent their video content to viewers across the world. But how do you optimize to make the most of this platform? We take a look at the new Vimeo Playbook which offers some solid advice.
The Meerkat app works with Twitter to bring live-streaming video to the social network, and it's creating quite the buzz in the online video industry. As long as somebody has the link to your Meerkat stream they can view it on their desktop or iOS devices.
Not only are 13 to 24 year olds watching more online video than traditional broadcast media, they consider YouTube Influencers more relatable, and trustworthy than traditional TV and movie stars. Which means it's time for brands to reconsider how they target this age group.
Geico’s latest video ad campaign plays around with the YouTube pre-roll ad format to capture the viewer's attention. We take a look at some other pre-roll ad campaigns that have gone above and beyond.
Annotations are a fantastic feature for any YouTube creator as they can be used to guide the viewer to watch other channel content, visit an associated website, or to give extra information about a topic. But the placement of your annotation can drastically impact its success rate, so we show you what to avoid on this week's How-To's Day.
We take a look at some of the most successful branded ads and user-generated video content that has gone viral this month, and discuss what lessons marketers can learn from them.