August Video Watching Online Tops Everything Previous
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Another month has come and gone and comScore tells it was the best ever. Better than the previous best month which was the month before the best month ever even though it too was, at the time, the best month ever. Confused? Don't be, just keep reading.August was, to date, the largest online video viewing audience and the most videos ever viewed in a month. That means over 25 billion videos and Google's properties accounted for 40% of that. Other notables in the top ten include standards like Hulu, FOX and Yahoo... Here's the quick list of sites with most videos viewed.
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Top U.S. Online Video Content Properties*
by Videos Viewed August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Videos (000) Share (%)
of Videos
Total Internet 25,366,195 100.0
Google Sites 10,051,924 39.6
Microsoft Sites 546,547 2.2
Viacom Digital 539,471 2.1
Hulu 488,255 1.9
Fox Interactive Media 380,115 1.5
Yahoo! Sites 355,226 1.4
Turner Network 298,991 1.2
CBS Interactive 168,993 0.7
Disney Online 162,934 0.6
AOL LLC 156,871 0.6
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
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In regards to number of viewers, Google and Microsoft also held the 1, 2 punch at the top but Yahoo slid into third and Facebook poked it's head up over the fence and showed up in 10th.
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Top U.S. Online Video Content Properties* by Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Average Videos
per Viewer
Total Internet 161,109 157.4
Google Sites 121,393 82.8
Microsoft Sites 54,859 10.0
Yahoo! Sites 51,583 6.9
Fox Interactive Media 48,914 7.8
Viacom Digital 42,415 12.7
Hulu 38,513 12.7
CBS Interactive 35,688 4.7
Turner Network 28,151 10.6
AOL LLC 28,092 5.6
Facebook.com 24,229 4.1
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
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Top Video Ad Networks by Potential Reach
In August, Tremor Media ranked as the #1 video ad network with a potential reach of 68 million viewers, or 42.2 percent of the total viewing audience. YuMe Video Network ranked second with a potential reach of 59.1 million viewers (36.7 percent penetration) followed by ScanScout Network with 57.6 million viewers (35.7 percent).
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Top U.S. Online Video Ad Networks by Potential Unique Viewers
August 2009
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
Property Unique Viewers (000) Viewer Penetration
Total Internet : Total Audience 161,109 100.0
Tremor Media - Potential Reach 68,010 42.2
YuMe Video Network - Potential Reach 59,100 36.7
ScanScout Network - Potential Reach 57,581 35.7
Broadband Enterprises Video Network - Potential Reach 54,858 34.1
BrightRoll Video Network - Potential Reach 53,369 33.1
Advertising.com Video Network - Potential Reach 52,996 32.9
SpotXchange Video Ad Network - Potential Reach 47,304 29.4
Break Media Video Ad Network - Potential Reach 35,672 22.1
Digital Broadcasting Group (DBG) - Potential Reach 26,537 16.5
TidalTV – Potential Reach 21,101 13.1
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Tremor, Brightroll and BroadBandEnterprises were the top three video ad networks for actual delivered reach.
Other quick facts from comScore's August report:
- 81.6 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 582 minutes of video, or 9.7 hours.
- 120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
- 44.9 million viewers watched 340 million videos on MySpace.com (7.6 videos per viewer).
- The average Hulu viewer watched 12.7 videos, totaling 1 hour and 17 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
Does anyone else feel like it's Mr. Toad's Wild Ride and that some day it might have to come to a crashing halt? Sure it's only 9.7 hours average per video viewer which is less than the average weekly TV consumption for some areas of the world, but can it continue to grow at the rate it has been? Are people turning to online video instead of pay-per-view services from satellite and cable television? And really, what the heck is everyone watching?! That's what I'd like to see out of comScore in the future. Not only how much people are watching but exactly what they're watching as well. September was a big month for the video game industry thanks to the Tokyo Game Show, I wonder if it will help fuel September and project it into the bestestest month ever.
What do you think? ▼
About the Author - Christophor Rick
Christophor Rick is a freelance writer specializing in technology, new media and consumer electronics. He is the CEO at Gamers Daily News (http://www.gamersdailynews.com) and his past work has included press releases, copy-writing, travel writing and journalism. - View All Posts By Christophor Rick
