ComScore have just released their Online Video Rankings Report for August 2013 and the data confirms that 188.5 million Americans watched 46.7 billion content videos last month while video ad views totalled 22.8 billion. Both metrics are slightly down compared to July 2013 but it's clear that Google sites (i.e. YouTube) are still in a different league when it comes to audience engagement and participation. Facebook fell to third place behind AOL for content video views and video ads accounted for 32.7% of all video content viewed in the United States last month.
Highlights of the report include:
- 87% of users in the U.S. with access to the internet viewed online video.
- The duration of the average online content video was 5.2 minutes.
- The average online video ad was 15 seconds long.
- Video ads accounted for 32.7% of all videos viewed and 3.4% of all minutes spent viewing video online.
ComScore's August 2013 Online Video Rankings
Google sites (including, of course, YouTube) remained at the top of the leader board for the top U.S. online video properties ranked by unique video views for last month. AOL overtook Facebook to grab second position and Vevo, #2 for July 2013, dropped to fifth place. Google Sites generated the highest number of video content with 17.4 billion, way, way ahead of their nearest rival AOL with 992 million.
Americans viewers watched around 22.8 billion video ads last month, with Google Sites holding their #1 spot with 3.2 billion ad impressions. Adap.tv pipped July's #2, Brightroll, to second place with more than 2.4 billion ads, leaving BrightRoll at #3 with 2.4 billion. LiveRail.com came in fourth with 2.2 billion views. Video ad views reached 55.6% of the U.S. population at a rate of approximately 132 times per viewer.
Amongst the big networks, there's no change in the first six. Video music channel Vevo stay at the top with 47.8 million viewers. Fullscreen hold the #2 spot with 34.5 million viewers, followed by Maker Studios Inc. with 29.6 million. Machinima dropped down two place to #9 but show the highest engagement at an astounding 91 minutes per viewer. Vevo streamed the highest number of videos at 580 million while BroadbandTV dropped out of the top 10.