Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers
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When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It’s a digital venue that marketers such as Audi and Ben & Jerry’s are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out my report in this week's episode of the New Media Minute.
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About the Author - Daisy Whitney
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. - View All Posts By Daisy Whitney
