Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers

Augmented Reality Marketing Provides Exciting New Venue for Brand Marketers

When it comes to emerging media one of the hottest new areas for marketer is augmented reality. It's a digital venue that marketers such as Audi and Ben & Jerry's are all dabbling in and offers some promising retention plays for consumers and brands. For more details on how this marriage of virtual and real world elements words, check out my report in this week's episode of the New Media Minute.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

What do you think? ▼
  • http://www.kensavage.com Ken Savage

    or another way of explaining it that people already have seen are commonly known examples of AR are the yellow "first down" lines seen in television broadcasts of American football games using the 1st & Ten system, and the colored trail showing location and direction of the puck in TV broadcasts of ice hockey games.

    The real-world elements are the football field and players, and the virtual element is the yellow line, which is drawn over the image by computers in real time. Similarly, rugby fields and cricket pitches are branded by their sponsors using Augmented Reality; giant logos are inserted onto the fields when viewed on television. In some cases, the modification of reality goes beyond mere augmentation.

    For example, advertisements may be blocked out (partially or wholly diminished) and replaced with different advertisements. Such replacement is an example of Mediated reality, a more general concept than AR.

    yes very exciting stuff Daisy.

  • StanTimek

    Ken has great points about the history of AR and the classic examples thereof. What Daisy is doing though is showing contemporary examples of the technology and it's use in marketing strategy.

    Augmented reality is hot and there are a number of terrific, audience relevant projects out there. The key, as always, is in making the project useful to the audience. If AR is used simply as a novelty with no depth or message then the project will fail and the client will be disappointed with the creator.

    Stan Timek
    Atomic Greetings
    http://atomicgreetings.com

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