If you're planning to promote your business on YouTube with advertising, this week's Creator's Tip is going to give you 6 great tips to help you write very effective, attention-grabbing ads with catchy headlines that will entice people into watching your videos and to click through to your content and channel. After all, you want your content to perform as well as it can, right, even advertising content.
6 Top Tips for Writing Effective Ad Headlines
#1 Keep the Customer in Mind
Consider using words like 'you' and 'your', and make the ad appear as if it's talking directly to them. That will hopefully grab their attention and make the ad seem a lot less generic.
#2 Include Call to Action Words
CTA words like 'watch' or 'learn' or 'discover' are very good for catching people's attention. You are guiding them into taking action.
#3 Describe the Video
Tell viewers exactly what they are going to see in the video. Be very clear and direct and try and make the description as compelling as possible. That way, you only attract clicks from the people who are interested in what you have to say. That's going to save you money too.
#4 Highlight Promotions
If applicable, highlight any promotions or special offers you have that could entice people even further. This is especially important if you have a sale on or a one-time offer.
#5 Link to a Custom Video
Link your ad to a customised video that matches the text that you are using. So, if you have a product that you are promoting on YouTube to Person A and also to Person B, who sits in a completely different demographic, then use a customised video for each one.
#6 Test Your Text
Test multiple ad copy, formats, and videos until you find a formula that really works for you. Use A/B testing to ascertain what's working for you and what isn't. Then, you can be more confident about what ad to throw your budget behind.
We're sure many of our readers have written copy for YouTube ads before, so we'd love to hear from you in the comments below about what works and what doesn't. What tips do you have for writing really attention grabbing ads?