Apple TV To Be Renamed To ITV and Lose 1080p Playback

Apple TV To Be Renamed To ITV and Lose 1080p Playback

Engadget is reporting that the upcoming version of the Apple TV will not have 1080p playback included, but will have apps making it just a really large version of the iPad it seems. Apparently, Apple doesn't think that you want really high-definition, but do want to connect to Facebook through your TV.Alright, reading an eBook on an iPad is Ucool (that's Uber-cool) but I don't know that I would do it on my television. However, the chipheads (like gearheads, but you know, with computers) over at Apple believe you do an you just don't know. So they're building in app capabilities in the next iteration of the Apple TV. Now remember, Apple TV isn't exactly a TV, it's just a set-top box, let's call it an iBox, like a big iPhone but without a display, so you need a TV. Engadget says that a $99 version is in the works and will be

similarly sized and packed with internals akin to that of the iPhone 4 (A4 CPU, 16GB of flash storage), and will introduce new iTunes streaming services the box could take advantage of.

They also just got more recent information that shows it will not be able to handle 1080i or 1080p but will only do 720p. It's being blamed on the A4 CPU and its inability to push that high quality video without instability. I would blame that on why my iPhone crashes periodically, but I think it's just old and I never watch HD video on it anyway.

In regards to the apps, Engadget is reporting that they don't know if the applications will be cross-compatible for the iBox or if it will have its own stand-alone versions. Wouldn't it suck if you had to buy a version for your mobile and then pay again to have the same app at home? I mean, if you wanted to read that eBook on your TV or whatever.

Sorry, it seems Apple doesn't like my iBox suggestion. Instead, they're renaming it to iTV which, for those keeping score, was the original name of the project.

Now, why anyone would purchase a set-top box that can't push out full HD quality video is, well frankly, beyond my understanding. I mean honestly, wouldn't you just go for an Internet-connected TV that could do the same? I mean, you could surely get a TV that can do all sorts of wonderful things, and probably even read that eBook I'm writing and hoping you'll all gobble up someday soon. Or you might just use a media extender to get that iTunes content from your PC to your TV like my good old Dad does.


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About the Author -
Christophor Rick is a freelance writer specializing in technology, new media, video games, IPTV, online video advertising and consumer electronics. His past work has included press releases, copy-writing, travel writing and journalism. He also writes novel-length and short fiction as part of Three-Faced Media . View All Posts By -

What do you think? ▼
  • http://www.ineedhits.com/traffic/quickhits.aspx Website Traffic

    I'm pretty certain that anyone who knows their way around technology will opt for the 1080p version of anything. If that is because of the A4′s shortcomings, why not put a different chip inside (or add something to the device) so that it can keep this functionality?

  • Prwiley

    Good reasons why 1080p isn't needed for the device

    http://www.tuaw.com/2010/08/13/does-the-apple-tv-need-1080p/

  • iQuigley

    No 1080P???……iPad and iPod but iGuess iDontTV…..What a step backwards……iHave a WebTV box now and iLove it…..iWould think the new box would give me more and be improved over a previous model but for now iGuess iWill hold onto my outdated version and reconsider the Google TV box..

  • http://www.facebook.com/profile.php?id=100003033190508 Emily Henry

    Though the new 1080p Apple TV 3 and the iTunes 10.6 enables to play 1080p video, it only support 1080p in h.264 format.

    Apple TV still cannot import, stream and play 1080p HD video which is in MKV, AVI, WTV, WMV, FLV, WebM, AVCHD, MPG, DivX, MXF, and VOB etc format.

    The following will introduce a step by step guide on how to convert 1080p video in MKV, AVI, Xvid, Divx, MP4, FLV, WMV, WTV, WebM, AVCHD, MXF, MVI, VOB, F4V, BIK, RMVB and MPEG to Apple TV 3/Apple TV 2/Apple TV supported format at.
    http://www.bigasoft.com/articles/convert-1080p-video-to-play-on-apple-tv.html

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