Apple's New TV Promises Much More Movie and Cable Content

Apples New TV Promises Much More Movie and Cable Content

You won't be able to get your hands on one until the holidays at the end of 2014, but if the insider reports are accurate then the new Apple set-top box will be well worth the wait. Bloomberg Technology stated last week that the timing is partly due to Apple's negotiations with programming and distribution partners such as Time Warner Cable. This is great news for most existing Apple TV users for whom watching movies is their prime activity.

The Bloomberg report also states that, 'The Time Warner deal would let Apple TV customers see a wider array of live TV channels. For the moment, they can access a limited number of individual channel apps, including Disney, ABC, ESPN, HBO, PBS and Bloomberg TV, owned by Bloomberg News parent Bloomberg LP'. The new box will make it easier for customers to navigate between TV shows, movies and other online content, and an agreement with Time Warner Cable be Apple's first deal with a cable or satellite company.

Apparently Eddie Cue of Apple has run into problems with Comcast Corp. (CMCSA) and DirecTV, the two largest pay-TV distributors in trying to get them to let customers use Apple IDs to log into those services. The pay-TV giants are obviously reluctant to give Apple access.

A deal with Apple would help Time Warner with its “TV Everywhere” strategy, giving customers the ability to watch content on different devices. Its viewing app is already available on Apple’s iPad and tablets running Google Inc.’s Android software, as well as Roku and Amazon’s Kindle Fire.

Apple is attempting to partner with cable companies to address the concerns of media content owners, who fear that selling direct to Apple could harm the business of cable and satellite providers, whose licensing fees make up a substantial part of their revenue.

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About the Author -
Dave Holland has been a video marketer since the beginning. His enthusiasm for video marketing is contagious and has been the driving force behind his development of video tools and platforms for multiple global clients over the last 5 years View All Posts By -

What do you think? ▼
  • Will Rodriguez

    Actually just read an article today about how the Comcast/TWC deal essentially killed this. Since the deal was with TWC...and that company is about to be swallowed up by Comcast...the company that this article stated Apple is having issues with....the excitement is now kind of tempered, isnt it?

  • Jonahstein

    A great example of why the content side of the Comcast/Time Warner deal will be anti-competitive. Broadband is just a sideshow because TWM and Comcast don't actually compete in individual metros.

    • Dave Holland

      Agree - great comment Jonahstein! Thanks