Animoto Helps Small Businesses Harness the Power of Video

Animoto Helps Small Businesses Harness the Power of Video

Animoto has just launched Animoto for Business to help even small businesses harness the power of video to raise brand awareness, increase customer engagement, create online marketing campaigns and drive sales. Animoto makes it easy for organizations of all sizes to create cost-effective, professional videos within minutes – with no video editing experience required.

Many small businesses shy away from producing marketing videos, worried that they don’t have the time, money or expertise to create them, let alone make them look professional and on-brand. However, these businesses are missing out on a huge opportunity: according to the recent Animoto Online and Mobile Video Study, 73 percent of consumers are more likely to make a purchase after watching videos explaining products or services. Nearly all respondents (96 percent) find video helpful when making purchase decisions.

With Animoto for Business, even smaller companies can meet this increased demand for video by producing simple yet impactful videos to augment their marketing plans. Effective uses of video include company overviews, product demos and promotions, event recaps, customer testimonials, and holiday greetings

Animoto Helps Small Businesses Harness the Power of Video

Animoto started as an application for consumers to share and relive their most memorable moments through the power of video. It quickly expanded to also become a favorite tool for professional photographers, real estate agents, and small business owners to showcase their work and grow their businesses. Animoto currently has more than 50,000 paying business customers whose feedback has helped shape the new features now available as part of Animoto for Business.

Brad Jefferson, CEO and co-founder of Animoto, said in a press release, “People who use Animoto for personal videos have realized the tremendous utility Animoto can also bring to their businesses, and we recently hit a tipping point where the majority of our growth now comes from business users.” He added, “There is a massive need in the market for a business-grade video maker that is easy enough for anyone to use, yet powerful enough to generate professional-looking, on-brand videos that can be easily incorporated into broader marketing strategies.”

Animoto for Business features include:

  • Custom branding: Customize videos with logos, fonts, colors and call-to-action buttons to strengthen a company image.
  • Seamless web integration: Easily embed videos on websites including those hosted by WordPress and Squarespace. Also share and post videos on social media sites including Facebook, Twitter and LinkedIn.
  • Cloud hosting: View and share videos from any computer, iPhone, iPad, or Android smartphone.
  • Licensed music: Add commercially licensed music from Animoto’s library of thousands of curated tracks, avoiding the hassle of this step.
  • Engagement reporting: Track video views across multiple sites – website, blog, social media and YouTube to optimize effectiveness of videos. 

Industry Reaction

Industry reaction of the announcement has generally been favorable. Marlena Frank, Co-founder of Sweet Spud, says, "Prior to using Animoto, we used to spend days or weeks editing our video footage to include in our sales reel on our homepage. Now our videos are created in just minutes and we are able to use them more for greater impact. Each new video gives us another opportunity to engage with our Facebook fans and that has brought more business from our social media efforts. Animoto has truly helped us leverage the power of video to strengthen our relationship with our community and customers."

Ross Mickel, Founder and Winemaker at Ross Andrew Winery, says, "We create Animoto videos to showcase the entire winemaking process from start to finish. Much of our business takes place behind the scenes during harvest and video helps us to share that experience and our culture with our customers. We've seen more interest from our customers since incorporating Animoto videos into our email marketing and social media campaigns and look forward to using the new features to continue our momentum."

And Ro Scarbrough, Realtor Sales Agent, Hawaii Life Real Estate Brokers, says, “Animoto helps my real estate tour videos stand out. While other agents depend on static photos to highlight their listings, I can make professional-quality videos in minutes with music and themes that help bring the properties to life. Prospective buyers often watch the videos several times when making a decision to buy a house. For vacation properties, I sell many sight unseen, so Animoto videos play a critical role in helping to close those deals."

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About the Author -
Greg Jarboe is president and co-founder of SEO-PR, a content marketing agency which provides search engine optimization, online public relations, social media marketing, and video marketing services.  Jarboe is author of "YouTube and Video Marketing: An Hour a Day". He is also a contributor to "Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment" by Eric Greenberg and Alexander Kates; "Complete B2B Online Marketing" by William Leake, Lauren Vaccarello, and Maura Ginty; as well as "Enchantment: The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki. Jarboe is profiled in "Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus" by Michael Miller. Jarboe is on the faculty of the Rutgers Center of Management Development as well as Market Motive.  He is also a correspondent for Search Engine Watch as well as the Knowledge Transfer blog. He is also a frequent speaker at industry conferences. View All Posts By -

What do you think? ▼
  • angmoore

    We used Animoto over the years for really simple video. The only issue I really had was the way the timing works. But for basic slideshows, it's pretty good. We came across another platform that offers HD templates in 3d, http://www.hdsplash.com. Pretty simple to use, add images and text and they do the rendering which frees up some time. They have some pretty cool templates too.