Create Animated Video Gifs for YouTube Videos

Video Gifsyou have ever wanted to include a YouTube video in an email (not Gmail – as it supports YouTube videos), you know that at this point in time, videos are next to impossible to email.  That being said, there is a neat tool available to create animated gifs from YouTube videos which might suffice in some circumstances.

Now, your first reaction might be to think that this is kind of bass-akwards.  Who goes looking to turn a great format like video into a .Gif anyway?  Considering how much smaller a .Gif is in file size compared to a video, it makes sharing short sections of video via email a snap.  Additionally, video .Gif files also have near-universal support and don’t trigger spam filters the way a lot of flash-based video formats might.

Obviously, .Gif files will never replace videos for quality, but you might be surprised at how close they can come.  As our friend Justin Foster points out in this article at Video-Commerce.org, the spread of broadband connections has made it possible to increase frame rates and enhance color palettes of animated gifs, making them function and appear like video.

gifsoup logo2 Create Animated Video Gifs for YouTube VideosAnd now, the tool I mentioned above - GifSoup.  It is every bit as simple a concept as it appears to be.  It’s a site that lets you create animated .Gif files from YouTube videos.  Simply add in the URL of the video and click “Create.”

The process completes quickly—though longer videos take longer to process—and when it’s done your video .Gif appears on the page, ready for download (you can also crab code snippets for HTML display code or forum image display.

You can choose which section of the submitted video you want to turn into a .Gif—which is necessary because unfortunately, you can only choose a segment of ten seconds or less. Additionally, the resulting video gif will be branded with “gifSoup.com”, but I chatted with the founder and he stated that they will offer additional options down the road for premium functionality.  I would also recommend to them that they create a version that you have to click on first prior to having it animate as you will see below, perhaps with an video play button overlay/watermark.

We tested the service with one of our video interviews with Aaron Wall, and I would be remiss if I didn’t include the result for your enjoyment.  It almost looks like he’s rapping for a second there, as he sways side to side.

aaron wall o Create Animated Video Gifs for YouTube Videos

Clearly, this would be much more effective for a video that didn’t rely as much on spoken word or sound. For example

did you know Create Animated Video Gifs for YouTube Videos

Anyway, the long term future of email marketing with video, is clearly still with video.  But for businesses seeking to share a portion of a video with their audience via email marketing, this is an interesting stop-gap solution.  Of course, there are plenty of users who shun animated gifs to begin with, so the net gain may be minimal.

It’s still a pretty nifty little service, even if used only for inter-office entertainment.

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About the Author - Mark R Robertson
Mark Robertson is the Founder and Creator of ReelSEO.com. Mark has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson

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  • This would be useful for making an animated ad. Can you use it for this purpose?
  • If you can have a feature that you can mouseover to play the regular video, it could function like a better banner ad.
  • @Mark: This is a great tool. Both for e-mail marketing and perhaps indeed even for banner ads, as Grant suggested. Size, however, still matters and I don't know how your e-mail client responds to having embedded gifs of 1,5-5MB. I believe that for most display advertising positions, the bytes are still pretty limited.

    Another way you could use this, however, is by showing the animated gif on your own website for embedded YouTube videos. Motion naturally draws attention, and since their is no sound, this will increase the likelihood that people click to play it. This would require an embedded player that allows you to show the animated gif as an overlay on top of the embedded YouTube player. Perhaps the JW Player by Longtail Video could do this?
  • @Mark: This is a great tool. Both for e-mail marketing and perhaps indeed even for banner ads, as Grant suggested. Size, however, still matters and I don't know how your e-mail client responds to having embedded gifs of 1,5-5MB (as the examples above indicate). I believe that for most display advertising positions, the bytes are still pretty limited.

    Another way you could use this, however, is by showing the animated gif on your own website for embedded YouTube videos. Motion naturally draws attention, and since their is no sound, this will increase the likelihood that people click to play it. This would require an embedded player that allows you to show the animated gif as an overlay on top of the embedded YouTube player. Perhaps the JW Player by Longtail Video could do this?
  • @Mark: This is a great tool. Both for e-mail marketing and perhaps indeed even for banner ads, as Grant suggested. Size, however, still matters and I don't know how your e-mail client responds to having embedded gifs of 1,5-5MB (as the examples above indicate). I believe that for most display advertising positions, the bytes are still pretty limited.

    Another way you could use this, however, is by showing the animated gif on your own website for embedded YouTube videos. Motion naturally draws attention, and since there is no sound, this will increase the likelihood that people click to play it. This would require an embedded player that allows you to show the animated gif as an overlay on top of the embedded YouTube player. Perhaps the JW Player by Longtail Video could do this?
  • interesting question. I dont see why not - you could use the jwplayer as a youtube chromeless and use the gif as the image.
  • Thanks for the mention Mark. Folks using .GIFs for email marketing campaigns should also make sure to heed the following best practices:

    - For the US market, limit bandwidth consumption to 150kb/sec (200kb/sec MAX) to account for the low end of the consumer DSL market. Any higher could result in skipped frames or seized video.
    - Remember that .GIFs don't support audio (duh). No audio in email unless using a certification service. Goodmail has CertifiedVideo and ReturnPath is releasing video in email support as well for select ISPs.
    - Don't use video in email just for the shock value. Use it as a tool to enhance the email experience. It can be a fine line to walk but ultimately those senders who use video responsibly will be rewarded with higher subscriber retention rates.
    - Detect available bandwidth for the subscriber's Internet connection to prevent frame skipping/seizing and poor quality playback.
    - Different user agents render animated .GIFs differently. The tool here measures a browser's ability to render .GIF animation. By customizing the frame rate and compression used (if any) based on the detected user agent (mail client) email marketers can deliver higher quality playback: http://liveclicker.com/test/benchmark/index.php

    Happy selling everyone!
    Justin
  • Thanks for the handy video commerce resource Mark! I'm so glad you're showing folks how easy it is to enhance with motion and video.
  • Samanta
    For create video to gif formats ,You also can try use VidGIF 2.3 (geovid.com/VidGIF/)
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