Amazon Unbox Survey Hints At High-Definition Rentals

Amazon's Unbox service might finally get some High-Definition video action. The screencap below is from a survey sent out to their customer panel.  If you notice, it mentions $4.99 as the proposed rental price; this is the same price that itunes charges.  I think it would be wise given some of the negative feedback I have heard about itunes pricing to try an offering that is less expense, but none-the-less.  It seems that all online video services will have to move to HD in order to survive. That certainly was one of our online video predictions for this year and we have seen many announcement's that reflect this transition to HD.

Amazon Unbox Survey Hints At High Definition Rentals

Here is an excerpt from the survey:

"Below are the descriptions of ten (10) potential improvements to the Amazon Unbox service. Please read these descriptions and select the top three (3) improvements that would increase your use of the Amazon Unbox service.

Free Video Streaming with ads – The ability to watch movies and TV shows online within an Internet browser. Watching videos would not cost anything but would include advertisements.

Burn to DVD – The ability to burn purchased movies and TV show downloads to a DVD for playback on a DVD player. To burn videos to a DVD you would need to have access to a special DVD burner on your PC, and use a special type of DVD.

DVD & Instant Stream – The ability to purchase a DVD from Amazon.com and receive a streamed video of the same title you could instantly playback while you wait for your DVD to arrive. This would be included in the DVD price.

High-Definition Videos - The ability to purchase and watch High-Definition (HD) movies and TV shows.

DVD & Digital Copy – The ability to purchase a DVD from Amazon.com and, for a small additional fee, get a permanent digital copy in Your Media Library.

Hit Movie Subscription Service – The ability to watch a defined number of videos per month for a flat monthly fee, including top Hollywood titles. Not all movies would be available for viewing; however, the selection would be comparable to most pay movie channels (i.e. HBO, Showtime, Starz, etc).

Video Extras – The ability to select and watch video "extras" (i.e. DVD extras) when purchasing or renting a movie.

Paid Video Streaming without ads - The ability to immediately watch your purchased Unbox movies and TV shows on your PC within an Internet browser without commercials, instead of having to download them to your PC or TiVo.

Independent Film Subscription Service – The ability to watch a defined number of independent films per month for a flat monthly fee.

Browse your Unbox media library on your TiVo – The ability to access all of your purchased Unbox videos on the TiVo user interface.

20. Which potential improvement is the most likely to increase your use of the Amazon Unbox service?

21. Which potential improvement is the second most likely to increase your use of the Amazon Unbox service?

22. Which product improvement is the third most likely to increase your use of the Amazon Unbox service?"

Thanks to BlackBetty of the TiVo Community for the heads up!


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About the Author -
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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