Akamai Delivers Optimizied Video To IPhone

The new iPhone 3GS means you've got a whole new slew of options in regards to video. Without Flash capabilities on the iPhone our options were extremely limited, but now Akamai is working to fix that problem.

Akamai is working to optimize live and recorded video for direct delivery to iPhones. With the new iPhone 3.0 software and phones everyone now has the ability to watch video on the mobile phone. Akamai customers, as of last week, are now able to take advantage of variable bit-rate streaming via its Media Delivery service. Among clients already using it are NASA, NPR, Fox News, USA Today, and the Discovery Channel.

Akamai's service is working for both pre-recorded and live video streams at sites like Fox Business News and NASA TV. With the variable bit-rate streaming users no longer need to pick hi/low bandwidth streams as it is done automatically via the service when necessary. This eliminates the wait for videos to have to re-buffer.

Akamai and Inlet also offer up video encoding which helps companies quickly create libraries of video for streaming. Akamai's service then takes the Inlet-encoded video and pushes it out via its network to the closest AT&T media server to the client requesting content. They're also working to expand their partnerships and get that content accessible to even more iPhone users globally.

"Apple's extensive support for new web standards like HTML 5 and HTTP streaming of live and on-demand video to the iPhone and iPod touch has transformed the quality of video content that consumers can now view while mobile," Tim Napoleon, Akamai's chief strategist for digital media.

(Source)

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Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a YouTube Certified, video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By -

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