Here is what I just received by way of email.
"Dear AdWords Advertiser,
You're invited to try Google TV Ads, the perfect complement to your online campaigns. Google TV Ads makes it easy to reach new customers, drive more traffic and increase your sales volume - turning TV viewers into your customers."
They have also invited us to an online webinar led by AdWords specialists to learn more, and, "For a limited time," they will reimburse advertisers up to $2K of the cost of creating the ad through their "Creation Marketplace".
Here is a video titled "Google client BR-111 talks about their success with using the Google TV Ads product."
More to come.....