"To meet the demands of an increasingly video-centric Web, Advertising.com is now offering advertisers in-video ad formats and pre-roll inventory placement on a cost-per-click basis, while also maintaining a CPM payment structure for publishers.Through the integration of Ad.com's proprietary AdLearn technology, the new Performance Video Product is seeking to bridge the "value proposition" to a broader set of advertisers and publishers.
'With the integration of AdLearn technology into our video network, we can now provide a new video offering for direct-response advertisers and additional video options for brand advertisers,' said Lynda Clarizio, president of Advertising.com."
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