» » Advertising.com Launches In-Video, Pre-Roll CPC

Advertising.com Launches In-Video, Pre-Roll CPC

Mark R Robertson   |   Posted 3 years ago   |  

"To meet the demands of an increasingly video-centric Web, Advertising.com is now offering advertisers in-video ad formats and pre-roll inventory placement on a cost-per-click basis, while also maintaining a CPM payment structure for publishers.Through the integration of Ad.com's proprietary AdLearn technology, the new Performance Video Product is seeking to bridge the "value proposition" to a broader set of advertisers and publishers.

'With the integration of AdLearn technology into our video network, we can now provide a new video offering for direct-response advertisers and additional video options for brand advertisers,' said Lynda Clarizio, president of Advertising.com."

Read the rest at MediaPost

Categories: Video Advertising.
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About the Author - Mark R Robertson
Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video SEO expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. Follow Mark on Twitter (@markrrobertson), or Google+. - View All Posts By

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