Adobe, the maker of Flash, the ubiquitous Web video program, is launching a major advertising campaign tomorrow with overlay ads served into the video streams of Beet.TV and Rocketboom. Interactive banner ads will appear on numerous sites over the next few weeks.
In a dramatic display of its software platform, Adobe will create a billboard in Times Square, playing Flash video on a giant screen. The billboard will be live by New Year's Eve, Beet.TV has learned.
Creative for the campaign, called flash on has been done by Adobe's agency of record Goodby Silverstein , San Francisco.