Adobe and Intel recently announced that they will work to extend the Adobe Flash platform for the Intel Media Processor CE 3100. This means a better Flash experience in set-top boxes, Blu-Ray players and other AV connected devices.
With the Flash platform's high-definition capabilities and the Intel CE platform consumers will now be able to enjoy rich web experiences and content. They are also planning on expanding Flash Lite and optimize both later in 2009. This will extend the Flash player onto televisions across the planet and give it a firmer foothold. This project, combined with the Open Screen Project means that publishers and content providers can start looking at just one implementation of their content across multiple platforms. Full Flash capabilities and an optimized implementation of Adobe AIR, allowing for innovative, branded applications, on Intel's digital home platform should help to expand usability of Flash content and increase ROI as content won't need to be reformatted or re-encoded to be repurposed for multiple platforms.
"Our effort with Adobe is poised to accelerate a rich yet relevant internet experience on the TV that will provide consumers with access to a growing number of Flash-based applications that will ultimately be enjoyed across a number of screens seamlessly, from the laptop to a [mobile internet device] and now the TV," Leszinske said.
Why do you need to know?
Simply put, Adobe Flash could become the one-stop shop for all your video advertising needs. If Flash gets a firm foothold in the television realm via set-top boxes and Blu-Ray players it could put your video advertisements, which you specifically made for internet users, in front of the eyes of millions of television and home entertainment users. It could also mean that you no longer need to continually think about multiple formats for online and television or it might allow you to expand your presence straight to television and Blu-Ray disc without a massive amount of re-working the original content. While there will always be some technical hurdles to a universal media approach to your advertising and marketing this could greatly decrease the time and investment while extending your reach at the same time. To me, that sounds like exactly what we need.
The Open Screen Project is an industry-wide initiative by mobile carriers (Verizon), electronics manufacturers (LG, Motorola, Sony Ericcson, Samsung, and Nokia), broadcasters (BBC, NBC, Comcast) and more. Its goal is to "enable consumers to engage with rich Internet experiences seamlessly across any device, anywhere." The group hopes to create a consistent runtime environment that will offer web browsing and applications for everyone via Adobe Flash and AIR. This could mean one application works on everything including PCs, mobile phones, televisions and other electronics. For more information, check out the Open Screen Project.
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