Late last week, Adobe released Flash Media Server 4.5, which will finally bring Flash video content to iOS devices. Can you hear the calls of "neener neener neener!" flying from San Jose to Cupertino? Maybe, instead, they'll make a video of the whole Adobe Flash developer team sticking their tongues out and waving their fingers, thumb attached to nose and then stream it to Apple… Ha! I should be in the corporate shenanigans department, methinks.
Adobe Flash Media Server 4.5 Released
I can see the video now…a large, slowly turning apple and next to it, a large slowly turning orange. As they rotate the Apple logo comes into view on the apple and the Adobe Flash logo on the Orange…then a straw gets slammed into the orange which has "Flash Media Server 4.5″ printed on it. Immediately, orange juice starts streaming out of it and spraying onto the apple. Then titles fade in:
Even Apple users want orange juice…and now they can get it.
Anyway, Adobe dropped a bombshell last week when they released Flash Media Server 4.5. That bombshell quickly exploded and started streaming shrapnel, in the form of video, to iOS devices. Yes, the Media Server and Flash Access 3.0 now have tools that can repackage Flash content and stream it to the one OS on the planet that we thought would never see the (Flash of) light.
Basically, it takes the content, and drops it into HTTP Dynamic Streaming or HLS which takes some heavy lifting off the iOS platform and allows them to get much of the Flash video functionality. Not only that, but it can also do HTML5.
Now this is all just video streaming. It does not include fancy-shmancy menus, interactive advertisements and all the awsome stuff that Flash allows us to do, like video editing online.
Here's some of the official announcement:
With Flash Media Server 4.5, media publishers can extend their already broad mobile reach via Flash-enabled devices, with the new ability to deliver video content to Apple's iPad and iPhone devices, enabling them to reach the widest audience possible. Adobe Flash Access 3.0, a robust content protection and monetization solution, will enable content owners to deliver on-demand content with massive scale and strict studio-level security across a broad range of devices, following the upcoming release of Flash Player 11 and Adobe AIR 3.
Adobe Flash Media Server 4.5 – The Features
Some feature lists for the software in question:
Premium Video Streaming with Flash Media Server 4.5
Flash Media Server 4.5 expands on its mobile delivery options with the addition of iOS support and enables content owners to create HTTP content on the fly to reduce costs brought on by device proliferation. New features of Flash Media Server 4.5:
- Delivery to iPad and iPhone enables businesses to use the same media and live streams to deliver full adaptive bit-rate experiences to platforms supporting Flash, as well as Apple devices, including iPad and iPhone.
- Integrated Content Protection simplifies deployment and reduces infrastructure cost, enabling seamless streaming for advertising-funded online video.
- On-demand Stream Packaging eliminates the need to prepare and protect assets ahead of time, reducing complexity and storage costs and simplifying publishing for businesses so they can use one set of source video to reach multiple downstream devices.
Premium Video Monetization and Content Protection with Flash Access 3.0
Flash Access 3.0 builds on Adobe's strong traction in video delivery by extending support to reach mobile devices. This allows content providers to securely deliver and monetize content with a single back-end workflow, delivering rich, engaging experiences on desktop, connected TVs, Blu-ray players, tablets and smartphones. New features of Flash Access 3.0:
- Support on Mobile Devices will include Android tablets and smartphones, as well as other mobile devices, allowing video programmers to leverage the same content delivery, protection and monetization infrastructure to target mobile devices, following the upcoming release of Adobe Flash Player 11 and Adobe AIR 3 (set to be available later this quarter).
- Scalable License Delivery and in-band Key Rotation enables Multichannel Video Programming Distributors (MVPDs) and programmers to offer television experiences over IP, whether over the open Internet or on a managed network, at massive scale. With Flash Access 3.0, it is now possible to securely deliver multiple TV "channels" to millions of subscribers with a cost-effective premium content protection solution.
- Compatibility with Industry Standards including UltraViolet, an industry-standard, cloud-based digital rights locker system that will allow consumers to create personal virtual video libraries and access them across multiple devices. Flash Access has been approved for use with UltraViolet, set to be released this fall. Flash Access 3.0 and the upcoming versions of Flash Player 11 and AIR 3 will be able to be leveraged by content retailers, service providers and device manufacturers to create full UltraViolet experiences, including playback for the UVVU Common File Format.