Grant Crowell here at the ad tech conference in San Francisco, California. You may have caught my post yesterday about user-generated video content and whether or not it offers a sustainable business model.
Continuing with the theme of sustainable business models, I am asking the following question of speakers, video solutions vendors on the expo floor, and of our fellow colleagues in the online video industry:
"What is the value proposition with online video marketing, and can we prove at this point whether or not it offers a sustainable business model?"
The big issue is how do we find revenue models with online video where what you put in, you get more out of it. Video can't be about just branding in itself any longer. Now is the time we need to see a direct relationship from video to revenue growth. What do you think?
So... stay tuned as we'll be offering some video coverage and commentary this week and next. If anyone is at adtech and wants to meet up with me, please shoot me an email.
Special thanks to our ad tech sponsor, Sheffield Marketing – a full service Chicago search engine optimization firm – also specializing in pay per click management, web analytics and social media services for small to mid-sized businesses.