Mark R Robertson |
January 15, 2008 |
Comments 
Another great article, this time from ClickZ, is the result of a survey whereby several popular ad serving companies (DoubleClick, Atlas, and Mediaplax) were questioned regarding the challenges with online video advertising today. Here are some of the interesting topics covered:
- The Major Delay in the Standardization
- When Standardization Becomes a Reality
- The Format of the Future
- Difficulties With the Different Ad Formats
- Common Issues When Agencies Serve Ad Video
- Advice on Online Video Ad Campaigns’ Future
DoubleClick advises, “First, make sure to request detailed information from the publishers in your media plan with regard to tracking and ad serving. Second, work with all parties to see what’s possible. You may end up with a mixture of capabilities throughout the campaign, so be prepared for some data crunching when all is done.”
Read the rest here
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Posted:
January 15, 2008 in
Video Advertising
About the Author -
Mark R Robertson Mark Robertson is the Founder and Creator of ReelSEO.com and has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.
