At the SES San Jose 2009 Conference, I had the chance to catch up with someone I have followed for many years in the SEO space, Aaron Wall. For those of you that do not know Aaron, he is the founder of SEOBook.com. SEOBook is a great resource for SEO and SEM training, how-to's, tools, etc... Aaron started very early on leveraging videos on the website to help explain SEO. In fact, if you are looking to learn a bit about SEO and SEM, there is a great section on their site with free search engine marketing videos.
I asked Aaron to tell us a little bit about SEOBook.com and his experience with video, as well as to give us a few tips for Video SEO.
Some Tips on Video SEO from Aaron Wall:
- If you are going to post content on your site and on YouTube, you are best posting it on your site first. and the reason being is - you want the links coming to your site, if you can; because then that link juice can be used to rank better for a wide array of keywords
- You can also give people embed code like Vimeo does, so you are building links back to your site from embeds
- Try to make your site have more content on it than you put on 3rd party sites - perhaps there is a part 2 on your website or textual transcription on your site
You can rank only with a text only website, but the trick is if you are not doing something and the competition is, and they are doing it well, then that is just an advantage that they have. And over 6 months, or 12 months all that additional traffic, all that additional exposure, all those additional rankings, it just makes them look more authoritative and gives them the market position.
Aaron, thanks for your time, and it was great to finally meet you in person ;-)
Special thanks to our sponsor for video coverage of the conference – TurnHere. TurnHere Internet Video is a leading online video marketing services company. Join their affiliate program and earn money offering online video marketing solutions to your clients. Learn more about the TurnHere affiliate program now.