Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video More - EveryZing Moves to RAMP Focus on Content Optimization [...]
Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive. Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the past 6 months. “We are also seeing a tremendous search value [...]
When implementing video online, at any point in time, marketers face a decision: to host or post video? Short for: should we host video on our own servers (or use a propietary video platform) or post the content to video sharing sites? Although such a decision primarily depends on the chosen content strategy (generating views [...]
I recently interviewed Lori Weiman, CEO of the online reputation management company The Search Monitor, and tested out her company’s Competitor and Trademark Monitoring tools, which have the ability to monitor and segment actual video results across organic search listings, multiple web channels and websites.
One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google. The reason for this, aside from the importance of adding engaging content to [...]
Mark Robertson reviews the SES San Jose 2009 session titled "The next wave for online video" which he spoke at along with Gregory Markel of Infuse creative and David Burch of Tubemogul. Learn about Video SEO from the expert at ReelSEO.com
Sage Lews of SageRock.com talks to ReelSEO about using online video for SEO reputation management and the challenges with online video. Sage talks about and debates whether or not marketer's should allow comments when posting videos to YouTube.
Engagement Objects Video - Bruce Clay discusses how engagement objects, like video, are crucial importance when it comes to organic and universal search. http://www.reelseo.com/engagement-objects-seo/
As an independent consultant, I am involved in a number of projects for setting up either partner or brand channels on YouTube. The most frequently asked question I get from brand or content owners is: “How does a YouTube brand channel help me in getting more traffic on my site?“ Although one can argue on the necessity [...]
Today I read an interesting post over at SEORoundTable about a video that is appearing within Google universal search results for the search “Rambha.” Rambha is a famous Indian actress and according to the post, the video result has already been reported to Google by Rusty Brick, the author of the post as well as [...]
Common Craft is a company specializing in creating “explanation” videos. Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration. Their website tag line reads: “Our product is explanation.” Never heard of them? I think they’re probably doing more right than most [...]
I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for “system maintenance” at the moment), trying to discover any subtle differences I can find between it and the current live engine. There aren’t many. A lot of people in the SEO realm have weighed in with their initial thoughts; [...]
