The online video ad industry finds itself in a very unique position in mid-2013; in some ways it is experiencing rapid growth while in others it is showing undeniable signs of maturity. This article summarizes the state of a very complex and exciting industry in five simple charts.
Ads are better served during prime time hours, says TubeMogul in their Quarterly Research Report. But it's not the only time of day that can serve ads well: lunchtime can help maximize your ad dollar as well. Lots of handy graphs on the ready, let's take a look!
Why yes, it was just two weeks ago that comScore released the September numbers now that you ask. Yet, here we are once again with my top five video advertising network recommendations. The major change in the chart this month is that Google is no ...
So comScore was late this month with their Video Metrix numbers. They once told me that they only put out one press release a day so as "not to confuse the journalists," which I found sort of offensive. I also find the way they track ...
Run, don’t walk, to your favorite bookstore and buy First Cameraman: Documenting the Obama Presidency in Real Time. Or, if there aren’t any bookstores left within running distance, then bike over to your local library and check out this new hardcover book by Arun Chaudhary. ...
Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to ...
On Friday, I talked about the general online video numbers from comScore and, as always, I'm here to talk specifically about the online video advertising network numbers. This month's numbers are a bit weird because Brightroll was left out of them. Without them there were just ...
We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook. But it's nice to have a list of the types of media channels you can use and break those down into ...
It's that time once again for me to piece together the comScore Video Metrix report numbers for June and compress them into my own personal algorithm to give you my thoughts on where you might want to put your video ads for the upcoming months. ...
Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'
I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...
Starting this month, we're going to separate the comScore industry-wide online video viewing estimates for May and the video advertising numbers and recommendations by yours truly. It's a good month to do it since we've topped a record of over 10 billion online video ads served ...
The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...
What's the single most effective distribution strategy for branded video marketing campaigns? First-off, it's important to decide before embarking on any video marketing strategy what metrics are most important for you and plan accordingly. Your success metrics will not only effect your distribution strategy, but they will also influence your video content itself. Here are several considerations and things to think about before you determine your distribution strategy.
In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...
List of Video Search Engines and Video Search Web Sites
Quick Tip: How To Get YouTube Thumbnail Images
Places To Find High Definition (HD) Videos Online
Software To Edit High-Definition AVCHD Videos
How to License Music for Your Videos
Video and Alcohol: What Beer, Wines, and Spirits Need to Keep In Mind
What Is This 144p Stuff, YouTube?
H.264 Versus MPEG-4 - Video Encoding Formats Compared![Three Professional Ways to Light Faces [ReelRebel #39]](http://cdn3.reelstatic.com/wp-content/uploads/2013/05/39-Lighting-Peoples-Faces-Thumbnail-No-Branding-50x50.jpg "Three Professional Ways to Light Faces [ReelRebel #39]")
Three Professional Ways to Light Faces [ReelRebel #39]
Edit Existing YouTube Videos, Even After They're Published Live & Shared
