Search Results for "tubemogul" — 114 articles

New Features Help Manage Global Online Video Campaigns with Multiple Teams in TubeMogul OneLoad

In Star Trek, on the Enterprise, you generally have a bridge full of officers, each with their own particular field of expertise and list of responsibilities. Not surprisingly, enterprise-level business is much the same way, with the board room and executive levels being much like ...

New TubeMogul and TrialPay Deal Brings Real-time Bidding to Social Video Ads in Games

Ah yes, my friends, another cross-coverage story for me and with some of my favorite people, TubeMogul. OK, so I haven't actually met anyone from TubeMogul, but I like their products. Now, they're expanding the options available to their customers in a somewhat unique way, ...

TubeMogul Spins Off OneLoad Into Its Own Video Distribution Destination

OneLoad, Tubemogul's video distribution platform, has long been the premier platform for distributing web video assets to multiple video destinations with one upload. In fact, in the beginning, it was just called TubeMogul instead of "OneLoad" because it was the company's main focus. But as ...

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed ...

TubeMogul Announces New Private Exchanges For Video Advertising

TubeMogul is a video advertising platform, which helps brands and companies leverage the power of video ads in a variety of formats across the web. And today they've announced a new development: the release of private exchanges--something that is new to the world of online ...

TubeMogul Creates PlaySafe Tool To Detect Fake Video Pre-Roll Ads

In a recent exercise, TubeMogul followed a hunch about pre-roll videos and discovered something shocking: an alarmingly high number of sites their clients' videos were playing on had imitation pre-roll ads. The fake pre-roll ads auto-play, and often appear as page-overlays, forcing the viewer to ...

Tubemogul Revamps Look, Opens Self-Serve Video Ad Platform

Remember when I said real-time video ad buying was the future. It seems that Tubemogul agrees as they've just opened a self-serve, real-time video Ad purchasing system. Damn, I love it when a plan comes together. Now they're not the only one, but they're the ...

TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads

TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites ...

What Is A Video View? What Is Fraudulent? TubeMogul Helps Us Decide

If you read the Reel Weekender thoroughly, like the good readers I know you all are, you'll know that I linked over to Pace Lattin's site, Industrypace.com as he's seemingly being threatened due to his reporting on video ad fraud. Well hot on the heels ...

Online Video Gets Free Analytics From TubeMogul With InPlay

Wherein Chris describes himself as a flappy head and gives you the scoop on TubeMogul's now-free-to-use video analytics package, InPlay.

Distribute Video Everywhere With TubeMogul Destinations

Today, Tubemogul launched a huge enhancement to their OneLoad video distribution and measurement product and they are calling it "Destinations."  What is it? Basically, it's the be-all-end-all of video uploading and distribution systems, basically from anywhere, to anywhere according to Tubemogul.

Game On! TubeMogul Launches PlayTime Video Ad Network

Today, Tubemogul announced something huge... they are parlaying their expertise in online video distribution and measurement into the creation of a brand new video advertising network.

TubeMogul Reports Many Video Viewers Can't Stand Pre-Roll

Ever wonder how many people wait through pre-roll advertisements vs. abandoning the video altogether?  TubeMogul took it upon themselves to see just how many people are watching those coveted and lucrative spots and you might be surprised by their findings.

A New Era In Video Metrics Has Arrived - Tubemogul 2.0

Tubemogul partners and the online video industry in general can rejoice! The dawn of a new era in video ad metrics has arrived. The new free metrics tools promise to delve into the depths of video metrics and pull forth more useful statistics as well ...

Attributor and TubeMogul To Build Viral Video Metrics

Not totally unlike the CDC and WHO, we need to know how well viral videos do out in the wild. Enter Attributor and TubeMogul. While neither is tasked with the health of the Internet using population, they have combined forces to begin tracking viral video ...