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90% Of All Web Traffic Will Be Video - YouTube Dropping Bold Predictions

Mark R Robertson | 1 year ago |

YouTube's Robert Kyncl, the head of global partnerships, took the stage today at CES 2012 and made some big, bold claims that ought to get any video marketer's engine running. Chief among them, that very soon 90% of all web traffic will be video. While you pick your jaw up off the floor, imagine the possibilities for new clients the future holds for you!

90% of All Web Traffic Will Be Video

90% of all web traffic will be video. That's just a huge, gaudy number designed to do one thing: get your attention. In my case, at least, mission accomplished. But they didn't stop there... there were a few more gems as well.

Kyncl said that in the next 10 years, 75% of all new channels will be Internet channels. Makes sense, since pretty soon all channels (television or web) will be available on TVs, computers, and pretty much any device. Everything's going to be Internet-based.

YouTube also logged a trillion hits in 2011. A trillion... with a "tr" in front. I love when YouTube drops statistical bombshells like this--and they always seem to do it in bunches, like a volley of artillery--they always breathe new life into my Power Point presentations. :)

Video Or Die?

You don't have to be told what it means. It means video is not only the content variety of the moment, it's the content variety of the future for years to come. It means video is everything, and any business--big or small--that refuses to believe that is taking a huge risk of being forgotten. Publishers are becoming brands, brands are becoming publishers... and it's all video.

We'll have a bit more of our thoughts on that concept soon in an article we're finishing up, but one thing is clear: video is going to be in high demand, which means so are videographers, editors, SEO pros, and video marketers... like most of you. Stats like these are more than just impressive... they're game-changing for video marketers, who should be able to take these numbers and use them to help close sales and land new clients.

About the Author - Mark R Robertson

Mark Robertson is the Founder and Publisher of ReelSEO, an online information resource dedicated to the fusion of video, technology, social media, search, and internet marketing. He is a professional online video marketing consultant and video marketing expert, popular speaker, and considered to be a passionate leader within the online video and search marketing industries. View All Posts By - Mark R Robertson

Follow @http://www.twitter.com/markrrobertson

What do you think? ▼

http://www.facebook.com/profile.php?id=669890406 Grant Crowell
It's also going to be interesting to see how much of the web ecosystem for businesses transforms to video INTERNALLY, like within their intranet and collaborative workspaces.
- http://www.facebook.com/profile.php?id=1482544597 Jonathan Rat
  This is why we have created www.jobyra.com to change the outdated hiring process. In our platform, every candidate creates, in addition to their resumes, a "Joby Video" (2 minutes maximum) where he/she answers 2/3 of the most frequently asked questions in a typical face-to-face interview/phone interview. This exclusive video compels candidates to show the most unique aspects of themselves, both in terms of personality and experience.
http://www.facebook.com/BlogAid.net BlogAid via Facebook
That's an amazing prediction and so glad I got through the learning curve last year with making vid tuts. Now want to do more live shots. ~ MaAnna
http://www.facebook.com/antonio.rego Antonio Rego via Facebook
This trend, which has been evident for years, is why I changed my focus to web video production.
http://www.facebook.com/profile.php?id=645339427 Casey Zeman
I can only well image what that means for YouTube and Video Experts. An entirely new industry.
http://www.facebook.com/gerry.oginski Gerry Oginski via Facebook
I have also been saying this for yrs
http://www.facebook.com/profile.php?id=584354704 Shravan Singh
That's a great news for people like us who're in to Online Marketing as well as Video Production.
Exciting times ahead!
Daryl Brown via Facebook
I've seen this coming. As a video producer it is nice to have some impressive numbers to back it up
http://www.facebook.com/profile.php?id=625890154 Russ Somers
Good stuff, Jeremy. Cisco predicted a similar number last year, so the experts are aligning on this. The transition to a video-centric Web is well underway
http://www.facebook.com/profile.php?id=100002000808754 Greg Milewski
I absolutly believe that this will happen!
http://www.facebook.com/profile.php?id=757287462 Hani Mourra
Are you ready for it? :)
http://www.facebook.com/profile.php?id=521830707 Sean Michael Mitchell
Working for a company where video (email) is a huge part of our unique selling proposition, I do see that video has a bright future, but 90% of ALL web traffic is way too generous. For 90% of web traffic to be video, traditional journalism and digital literature would have to be almost nonexistent. My prediction is that video will be dominant but not king.
http://www.facebook.com/profile.php?id=700472912 Sam Simon
This is exciting as a content producer and someone who works in the video marketing field. Now it'll be interesting to see if major, high-budget production studios eat up the bulk of video viewing as they adapt to the web or if the smaller, non-traditional productions can maintain their draw of web viewers.
http://www.facebook.com/profile.php?id=197809877 Simon McDowell
Incredible. I work in digital marketing for a production company in the UK - River Film (shameless plug). Very encouraging article - exciting stuff!
http://www.facebook.com/profile.php?id=100003102049190 Amanda J Boston
Very interesting....Google is lately investing enormous amounts of money and implementing lot of changes like panda and its really giving me headache.... Video marketing is interesting as long as u know how to do it and you have right tools. Check Alexa and you can see changes on first positions in traffic. I doubt it that it will be 90%....., but over all if google wants to do something and will do than our only chance is to adapt.
- http://www.facebook.com/profile.php?id=1681470032 Leonard Kenworthy
  The point being, learn it, and learn it well...
http://www.facebook.com/profile.php?id=81271058859 WellcomeMat
A tad high but the shift is on from our experience in the real estate vertical.....
http://www.facebook.com/profile.php?id=741920637 Rudolph D. Bachraty III
The forecast is bright for high quality online filmmaking.
http://www.facebook.com/profile.php?id=1646460078 Sam Fox
Jeremy - that statistic is powerful but also potentially misleading. This statistic references bandwidth... not activity. The vast majority of this internet bandwidth will be taken up by entertainment video. While 'game-changing' on many levels (we are all waiting for the Apple TV announcement) it is less than clear how these vast amounts of entertainment views will effect (if at all) online business marketers.
http://www.facebook.com/profile.php?id=758000332 Phil Thomas Di Giulio
Presuming traffic is a reflection of data (information flow), this is a slightly over blown stat. Video consumption requires more than 10x the data (5mb-500mb) than text (1k-30k) and or photos (60k-300k). Nonetheless, a quick comparison of how much video we watched in 2007 to 2012 and it's obvious the demand online for quality video production can only be headed in one direction.... up and to the right.
- http://www.facebook.com/profile.php?id=502973480 Christian Sterner
  Debunking the myth
- http://www.facebook.com/profile.php?id=1577677055 Marlena Thomas Burton
  Cisco has made the same prediction. Video makes a huge impact.
http://www.facebook.com/profile.php?id=1486111694 Terese Cooke Bottner
Yet another reason to contact me to enhance your on-camera presentations! :) www.tcbcommunications.net
- http://www.facebook.com/profile.php?id=1089189640 Joel Dan Gershbein
  I'm ready for my close-up, Ms. Bottner.
- http://www.facebook.com/profile.php?id=1486111694 Terese Cooke Bottner
  See you Monday morning, JD!
http://www.facebook.com/profile.php?id=1425262473 Pam Brossman
We saw this 3 years ago which is why we started teaching offline business video marketing. They are just starting to realise that they should have jumped on this sooner. Our clients are doing very well [the smart ones who listened to us]. The others are scrambling, thinking they did not have to learn. Big mistake!
http://www.facebook.com/profile.php?id=591379845 Steve Brossman
Having taught video marketing to over 500 businesses those who get it and use it are totally smashing the competition.
http://www.facebook.com/profile.php?id=1681470032 Leonard Kenworthy
It means video is everything, and any business--big or small--that refuses to believe that is taking a huge risk of being forgotten. How true!
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http://www.facebook.com/profile.php?id=1615999284 Jesse Urrutia
This is a such an exciting industry to be part of!
http://www.facebook.com/profile.php?id=1306421308 Alec Klapper
That's why I believe in the power of video. Either influence or be influenced; there is no in between.
http://www.facebook.com/profile.php?id=100001730056337 Asma Kalburgi
I, m ready for my berther & siater.
http://www.facebook.com/profile.php?id=538848081 Lon Naylor
Not too hard to call this one. I've been doing screencast & presentation video work since 2000. We used to hear about "The Year of Internet Video" and watched as it came and went 5 times! ;-)
http://www.facebook.com/profile.php?id=699053609 Neil Howe
Video marketing has completely revolutionized my business and is now the number one product I offer new local business clients for this very reason. Video is the future and is NOW!
http://www.kyleclouse.com/ Kyle Clouse
We do video marketing for small to mid-sized business, creating several mini infomercials on a monthly basis and then broadcasting them across the Internet. This is so key to a businesses longevity in the future. What businesses soon realize from our video marketing is that it's the gift that keeps on giving.

Most traditional marketing methods have a light switch effect. You pay, the ad runs (the light goes on) then the campaign is over the the light goes off. You have to pay again to turn back on the lights. With our method of advertising the light never goes out. Once the videos are syndicated across the Internet they are their to stay.
http://www.kyleclouse.com/ Kyle Clouse
We do video marketing for small to mid-sized business, creating several mini infomercials on a monthly basis and then broadcasting them across the Internet. This is so key to a businesses longevity in the future. What businesses soon realize from our video marketing is that it's the gift that keeps on giving.

Most traditional marketing methods have a light switch effect. You pay, the ad runs (the light goes on) then the campaign is over the the light goes off. You have to pay again to turn back on the lights. With our method of advertising the light never goes out. Once the videos are syndicated across the Internet they are their to stay.
Kent Ong
90% of all web traffic will be video? I believe the number is little bit high. Yes, people do love watch videos, but not 90% of it. 60% - 70% maybe.