7 Unexpected Ways Online Video Helped Our Small Business

7 Unexpected Ways Online Video Helped Our Small Business

This is not a story of millions of views or videos gone viral. You wouldn’t even consider products such as barcode scanners, asset tracking software, and inventory control systems sexy or normally video worthy. The hard part is figuring out how to leverage this into your business.  Our company, Wasp Barcode Technologies, is not a giant one– just a typical small business that’s taking advantage of online videos and having phenomenal, yet unexpected, results. Here is a list of 7 ways videos have helped grow our business.

7 Ways Online Video Helped Grow Our Small Business

1. YouTube SEO

Showing up at the top of search results is key to directing customers to your products. YouTube is the #2 search engine and showing up in the top of YouTube organic results can be a very powerful tool. Many of our videos show up in the top YouTube search results and as you can see we are now showing up #1 for the term “asset tracking”.

7 Unexpected Ways Online Video Helped Our Small Business

2. Referring Traffic

Visitors don’t just come to your website out of nowhere, so posting videos on YouTube is not only a great way to raise brand awareness but an easy way to drive visitors to your site. Besides our main site (http://www.waspbarcode.com), which has more than a million visits a year, YouTube is the second largest generator for our site traffic.

3. Getting Social  

Using videos is an easy way to build on our social communities because it allows us to show people what we are doing almost instantaneously. In the past year we have generated 3,900 YouTube subscribers.

7 Unexpected Ways Online Video Helped Our Small Business

4. More Engaged Customers

Knowing what peaks your customer’s interest is a great way to make sure your message is getting communicated effectively. We are able to figure out when visitors were disengaging with our videos using YouTube Analytics. This helps us produce videos that lead to a much more engaged prospect.

7 Unexpected Ways Online Video Helped Our Small Business

5. Awards

In the past year we won several video awards that facilitated internal buy-in and enabled management to have confidence in what we are doing. All our videos are created in-house with some help from freelancers.

6. Press & Exposure

Being recognized for the work you’re doing spurs activity around your brand. Our videos have been featured in many online articles, giving online publishers a reason to publish our stories.

7 Unexpected Ways Online Video Helped Our Small Business

7. Inexpensive Advertising

PPC advertising is an important way to have a tightly focused ad direct traffic to your website. YouTube Promoted videos are a very inexpensive way to do this. Our average click per view is $0.15 cents.
7 Unexpected Ways Online Video Helped Our Small Business

On the Rise

Videos are a very effective way of finding new inexpensive audiences. Even though our videos only get a moderate amount of views, they are quality views that allow us to leverage the technology for existing opportunities so that we can grow our business. Videos have increased several metrics on our website and will play a much bigger role in Wasp’s marketing future.

Case and point – watch one of our latest videos:

Thanks to our friend Julie Perry for all the support!

Posted in Video Marketing
About Our Contributing Author - Jeremy Vest
Jeremy Vest is an author, speaker, web designer, teacher and video marketing nerd. He founded Emmy award winning video training company xTrain that created training videos for companies like Adobe, Corel, Wiley and Safari Books Online. Jeremy’s latest venture is the Video Marketing Guild.



Please Note: Opinions expressed in this article are those of the contributing author and not necessarily that of

Become a Contributor: Occasionally, we like to offer experts within the online video industry the chance to write a post for ReelSEO. We like it because it offers you readers great content, and it comes directly from those in the field that are working on the technologies to power this online video revolution of sorts ;-) If you are interested in becoming a contributing author, please feel free to let us know. Read our post on becoming a contributor for additional information.

What do you think? ▼
  • http://www.reelseo.com/ reelseo

    Great story Jeremy.  Thanks for sharing.

  • http://www.webvideochefs.com/ AmaniChannel

    Great information. 

  • videoleadsonline

    Thanks for the article ReelSEO. Good documentation on how Video is helping small business get their message across.

  • ShelleyEllis

    Great article, Jeremy. This is such a good example of the power of video for businesses that wouldn't normally think video could help their overall Internet exposure.

  • Pat Ferdinandi

    Great article. Another small business story to consider how useful video's tend to be is for not-for-profits. I've seen the parrot rescue organization (e.g. snowball...the dancing cockatoo) start to have (and I quote from the owner) "money come in like water" with what was a poor quality video shared with friends who shared with friends or shared with friends (ok, we parrot lovers are talkative). In this specific example, if BirdLoversOnly received a dollar for every view, she would have over $5million. True, not everyone donates...but not everyone only donates a $1! 

  • JeremyVest

    Thanks everyone for the great feedback. I would love to see other examples of small business video success. Please post your stories here.
     
    -Jeremy

  • OwnerTES

    Jeremy - you make it all sound so simple!  I like the way you lay out the steps succinctly.  Well done. As a management coach I've toyed with  the video concept, got a YouTube account and put up 3 videos, although they only PowerPoint presentations with a voice over they have been helpful.  Your advice is sound, however, keep at it, SEO them, and listen to your customers, adapt and change as needed.  Thanks.

  • http://www.smartsolutions.ie/ smartsolutions

    What a great post - great food for thought. I have noticed much more quality interaction on sites like YouTube etc, reflecting that it is much more now than a place to watch funny videos.
    And with the extra editing options, there is now no excuse for us to be online using multimedia, we just have to get ourselves first :)

  • Bill Macready

    Jeremy, excellent points, but you should not just stop at YouTube, it should be primary, with a secondary Vimeo account. I uploaded my short 30 second spot to startcut.com and got an additional 118 views.

  • JeremyVest

    Thanks Bill,
     
    I agree,
    I post to about 10 different video sites. I point back a link in the description to the landing page on my site where the YouTube video is embedded.

  • http://charlesmontgomery.me/ Charles Montgomery

    It's an amazing time we live in, this intelligent use of video showcases ways it is possible for small to medium sized companies to go big!  This is a clear & effective video use case study - thanks for sharing...

  • http://www.reelseo.com/ reelseo

    Great story Jeremy.  Thanks for sharing.

  • http://www.webvideochefs.com/ AmaniChannel

    Great information. 

  • http://www.videoleadsonline.com/ videoleadsonline

    Thanks for the article ReelSEO. Good documentation on how Video is helping small business get their message across.

  • ShelleyEllis

    Great article, Jeremy. This is such a good example of the power of video for businesses that wouldn't normally think video could help their overall Internet exposure.

  • http://www.Viditude.com/ Pat Ferdinandi

    Great article. Another small business story to consider how useful video's tend to be is for not-for-profits. I've seen the parrot rescue organization (e.g. snowball...the dancing cockatoo) start to have (and I quote from the owner) "money come in like water" with what was a poor quality video shared with friends who shared with friends or shared with friends (ok, we parrot lovers are talkative). In this specific example, if BirdLoversOnly received a dollar for every view, she would have over $5million. True, not everyone donates...but not everyone only donates a $1! 

  • JeremyVest

    Thanks everyone for the great feedback. I would love to see other examples of small business video success. Please post your stories here.
     
    -Jeremy

  • OwnerTES

    Jeremy - you make it all sound so simple!  I like the way you lay out the steps succinctly.  Well done. As a management coach I've toyed with  the video concept, got a YouTube account and put up 3 videos, although they only PowerPoint presentations with a voice over they have been helpful.  Your advice is sound, however, keep at it, SEO them, and listen to your customers, adapt and change as needed.  Thanks.

  • http://www.smartsolutions.ie/ smartsolutions

    What a great post - great food for thought. I have noticed much more quality interaction on sites like YouTube etc, reflecting that it is much more now than a place to watch funny videos.
    And with the extra editing options, there is now no excuse for us to be online using multimedia, we just have to get ourselves first :)

  • Bill Macready

    Jeremy, excellent points, but you should not just stop at YouTube, it should be primary, with a secondary Vimeo account. I uploaded my short 30 second spot to startcut.com and got an additional 118 views.

  • JeremyVest

    Thanks Bill,
     
    I agree,
    I post to about 10 different video sites. I point back a link in the description to the landing page on my site where the YouTube video is embedded.

  • http://charlesmontgomery.me/ Charles Montgomery

    It's an amazing time we live in, this intelligent use of video showcases ways it is possible for small to medium sized companies to go big!  This is a clear & effective video use case study - thanks for sharing...