5 Online Video Marketing Lessons - The Reel Web Creator Tip #28

5 Online Video Marketing Lessons   The Reel Web Creator Tip #28

This week for our Creator's Tip video we take a look at an example of someone else's video marketing efforts and critique it a bit. We look at some lessons we can learn from it, things to replicate in our own video marketing initiatives, and things to avoid and do better in our own online video marketing.

5 Online Video Marketing Lessons

QUESTION: What video marketing lessons do you learn from this "Digital Death" video?

Creator's Tip is a weekly show that helps online video producers with tips, tricks, advice, secrets, and suggestions for how to make their videos stand out on the web.

About the Author -
Tim Schmoyer is the host of ReelSEO's Creator's Tip and the author of "30 Days to a Better YouTube Channel". You can see some of his personal videos on his Family Vlog Channel. View All Posts By -

What do you think? ▼
  • http://www.facebook.com/profile.php?id=543407957 Bill Knight

    Thoroughly entertaining and thought provoking stuff.

  • http://www.facebook.com/profile.php?id=1089910014 Gerry Oginski

    Tim, you're right on point w/ your comments here. Video is way too long. Was wondering when they were going to get to the point.
    Couldn't recognize the significance of how a life insurance company would help me protect these online things with their product or service though.
    This might be a better video for a trusts/estates attorney who does estate planning and what happens after you die.
    Music tended to repeat after a while, but that's just nitpicking.

    Don't think most everyday video creators will have the ability to create an animated video like this. However, they could certainly model the method in their own videos.
    Thanks for the critique and commentary.
    Gerry Oginski

  • Grant Crowell

    If Tim Schmoyer look-alike and sound-alike Casey Abrams can shave his beard for IBS awareness, why can't Tim to the same to raise awareness for ReelSEO? ;-0 http://content.usatoday.com/communities/idolchatter/post/2012/02/casey-abrams-shaves-his-beard/1#.T1AaBFGqkgE

  • Scott Jones

    Too Long. Too much text. Too morbid. And thanks Gerry for pointing out who produced the vid. Didn't get that until I read your critique.

  • http://www.facebook.com/profile.php?id=100001401273196 Hans Schmart

    Tim - first of all - YES let's see more and critique them. Too much theory often in this world and not enough case studies. BTW I also love the way you make your presentations interactive - a good lesson in itself - as for the video itself: A classic case of snatching defeat from the jaws of victory. All the elements were there but just didn't pull it off for all the reasons everyone has said here. But the greatest failure for me was the connection of the content with the brand - I was thinking.."can I get insured to protect my future digital identity or WHAT?'

  • karlcw68

    I think we should definitely have more critiques.  They are a great way to learn because you can see what's good and not so good and then think a little more about improving your own offering.

  • karlcw68

    I think we should definitely have more critiques.  They are a great way to learn because you can see what's good and not so good and then think a little more about improving your own offering.