Last week we talked the 6 types of video marketing. Now, what kind of video style fits the type of marketing that you want to do? Luckily, there are a number of approaches, many of which don't cost that much…but some can still end up costing a lot if you do it "the right way." So, knowing the pros and cons of each video style is good to know before you make a decision.
5 (Well, Maybe 4) Video Styles You Can Use
1. Live-Action (shooting video with a personality)
Pros: Can be simple, quick, and cheap. Helps an audience form a human connection to the brand.
Cons: You need a person who is worth connecting to. Not always cheap to produce because if it's used to its fullest extent, it can become expensive. If done poorly, it can have the opposite effect and reflect poorly on your brand.
2. Screencasts (images with audio narration)
Pros: Really simple to do. Really only require a computer for screen capture software and a microphone. Doesn't take a lot of time to create and edit.
Cons: A limited amount of products and services can use this. Mostly tutorials and walk-throughs of products and services, especially if they're web-based.
3. Motion Graphics (kinetic text, animated videos)
Pros: Can communicate a lot and keep audiences engaged. A higher level of perceived credibility and professionalism. Quick and straight to the point.
Cons: Time-consuming to create. Hiring someone who can do it can make it expensive, although not as expensive as live-action when you do live action "well."
Just don't do these. Photos are photos. We want video!
5. Live Streaming
Pros: Highly engaging. Allows interaction with the audience. No need for expensive equipment, especially with Google+ Hangouts on Air and the YouTube live streaming feature that is being rolled out to everyone.
Cons: If you want to "go for it," it can get expensive. You need an existing audience to make it worthwhile.
Are there any video styles you use that weren't covered here? Let us know in the comments here or on the video watch page!
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