Life is sweet, like a well-made dessert. But we'll have to wait until the moment before it's ready to eat to find out about that Blackberry on top. If you've got a keen mind or a sharp eye, you already know what that ominous fruit is up to. If not, it's like a chef's surprise for the dessert menu. Plus, it's not quite as fattening as you think, except, maybe in your pocket book if you use the information properly. Now no skipping to the main course and heading right to the sweet spot, read the other stuff too, it's part of a well-balanced diet of information.
MPEG LA Scores on Lidl
Lidl, a German chain of supermarkets, have agreed to pay royalty fees to MPEG LA for all MPEG-2 products branded with their name. And I quote, "As a result of this agreement, several companies that license their essential MPEG-2 patents through MPEG LA have withdrawn patent enforcement actions pending before the District Court Düsseldorf, Germany."
Ahh, the power of litigation. The reason I'm telling you this? Remember the other codecs that MPEG LA is responsible for?
Sprint Offer 4G Video Challenge
Now most of us won't qualify for this one unfortunately. I just thought it was pretty interesting in general.
Sprint announced a new 4G "Competitive Edge Filmmakers Challenge." This film competition calls on college students to shoot a short film with a Sprint smartphone illustrating how the ease and services of 4G gives them a "competitive edge.”
Two winners will receive a trip to Los Angeles to spend a day on a movie set, have lunch with Sprint executives and receive $2,500 to launch their career.
You can head to www.4GCompetitiveEdge.com as a participant and find resources such as expert chats, podcasts and how-to guides. The site will also be available for the public to view and vote for the best short films.
Is this where our next viral video moguls will rise up from?
"Sprint 4G really gives filmmakers an artistic edge since the technology is fast and makes it easy to shoot videos on your mobile device, stream the footage and upload it to your computer," said Matt Carter, president of Sprint 4G. "Sprint has a portfolio of creative devices on our 4G network that can be used as a tool for filmmaking, and help you stay connected with friends and family.”
To enter the "Competitive Edge Filmmakers Challenge," participants must be enrolled in a two- or four-year institution during the 2010-11 school year and submit a short film shot on a video-enabled 4G Sprint mobile device or any video-capable device. The movie must be two to five minutes in length, no more than 2G in size, and in one of the following formats: AVI, MOV, WMV or MPG. The contest begins today and ends at 11:59 p.m. ET on March 4, 2011. Entries submitted before or after those times will be disqualified. A team of Hollywood professionals, including directors, producers and actors, will judge the competition's finalists. Two winners will be notified by e-mail, phone or regular mail on or about March 13, 2011. Soon after, the winners will be publicly announced in Washington, D.C. Additional details about the contest, including college tour dates, contest rules and eligibility is available on www.4GCompetitiveEdge.com.
Specific Media Expands European Presence with Acquisition
Specific Media has acquired Amsterdam-based AdCombination in a move to expand its operations into the Netherlands, Belgium and Luxembourg. AdCombination is a leading display network in the region, with a premium publisher network and strong industry relationships. With the acquisition, Specific Media extends its foothold as the largest independent digital media platform in Europe.
See, I bring an intercontinental flavor to the ReelSEO proceedings. What's that? This is display ad stuff?
One should recall that Specific Media owns premier online video provider BBE, which it acquired earlier in the year. I wonder if someone will acquire me next year?
Finally, About that Blackberry…
Antici…….pation makes things all that much sweeter, doesn't it?
Cue the trumpety fanfare, Blackberry has overtaken iPhone in the mobile internet usage market.
According to the November StatCounter Global Stats, Blackberry is more popular than Apple iOS devices. That's the first time ever in the US. Blackberry OS devices account for about 34.3% just edging out Apple who was at 33%. Third place was Google Android with 23.8% this year (triple last year). Apple's iOS has fallen from 51.9% to 33% over the same period.
What's that mean to you? Perhaps the iPhone craze is slowing and the market is segmenting. Flash doesn't look like such a bad idea these days, now does it? It has a full version for Android, Blackberry OS and Adobe are on track and so is Windows Phone 7. Between Android and Blackberry you would reach over 58% of mobile Internet users.
"These figures suggest that developers should not be developing solely for the iPhone to the exclusion of BlackBerry and Android," commented Aodhan Cullen, CEO, StatCounter. He added that, if current trends continue, BlackBerry and Android combined are on course to become twice the size of iOS as regards mobile internet usage in the next year.
BlackBerry's US lead is not replicated in terms of worldwide share according to the StatCounter data. Globally Symbian OS leads with 31.9% followed by iOS (21.9%), BlackBerry OS (19.3%) and Android (11.6%).
Note: I cannot properly express my joy at finding an image that so fits a story as this one did.
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