181 Million Americans Watch Over 40 Billion Videos Online In January

Big numbers continue to accumulate for online video according to comScore who say some 181 million Americans watched more than 40 billion videos in the month. Good for us! In the standard charts there's little movement, like always. Video lengths are up to 6.1 minutes per video on average and ads are still at 0.4 minutes. Video ads did account for 12.2% of all videos viewed and just 0.9% of all minutes, sounds like it's a good balance.

YouTube Still Dominant, Facebook Continues To Drop

Google reigns supreme. VEVO is second still but Yahoo and Viacom are hot on their heels. At the bottom, Amazon and NBCU are duking it out while Hulu hands in 8th place with around 31.3 million uniques.

SEE ALSO: Americans Watched 4.3 Billion Video Ads In June, Mostly On Hulu

Online Video Ad Reach Expands

In regards to video advertising, it's still Hulu skyrocketing to the top, now serving up some 1.4 billion video ads per month at a rate of 43.1 per viewer topping the average of the top ten (38.4). In fact, if you took them out of the chart altogether. The total reach of video advertising online, in regards to comScore's tracking and chart, is 47.3% of the total US population.

Brightroll smokes everyone in that regard reaching 32.3% and only showing 6.1 ads per viewer, that's definitely my number one where to place your video ads this month. Specific media is doing quite well also and makes second on my list, they're reaching 23.2% of the population with just 5.6 videos per viewer. Adap.tv pulls down third place with 19.8% of the population and still just 10.8 ads per viewer. Definitely some places to look at placing ads this month if that's what you need.

Which YouTube Partner Channels Are Most Popular?

Finally there's the YouTube partner table.

*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content

Other notable findings from January 2012 include:

• 84.4 percent of the U.S. Internet audience viewed online video.
• The duration of the average online content video was 6.1 minutes, while the average online video ad was 0.4 minutes.
• Video ads accounted for 12.2 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

• Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

• Despite Summer`s Arrival, 178 Million Watch an Average 16.8 Hours of Online Video in June

• comScore Says Almost 22 Million Brits Touched By Video Ads In January