3 Golden Rules for Long Term Social Media Marketing Success

Social media is a powerful marketing tool, but most posts fade quickly - 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details, watch this week's New Media Minute.

The 3 Golden Rules of Social Media Marketing

1. Mobilize your entire company to invest in social media.  Make sure your expert employees, technical experts, analysts, academics and your CEO are positioned as thought leaders in the social sphere and are active.
2. Make sure Social is integrated into other marketing channels such as mobile, your website, and direct customer support.
3. Study and measure when you get the most traction with your social media strategy.  Push out messages during the best times and days and don't over-post.

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