The 3 Golden Rules of Social Media Marketing
- Mobilize your entire company to invest in social media. Make sure your expert employees, technical experts, analysts, academics and your CEO are positioned as thought leaders in the social sphere and are active.
- Make sure Social is integrated into other marketing channels such as mobile, your website, and direct customer support.
- Study and measure when you get the most traction with your social media strategy. Push out messages during the best times and days and don't over-post.