3 Golden Rules for Long Term Social Media Marketing Success

3 Golden Rules for Long Term Social Media Marketing Success

Social media is a powerful marketing tool, but most posts fade quickly – 92% of twitter retweets happen in the first hour, and Facebook posts receive the most comments in the first few hours, says social media expert Steve Rubel. But long-term social success is possible by keeping three golden rules in mind. For details, watch this week's New Media Minute. Please enable Javascript and Flash to view this Blip.tv video.

The 3 Golden Rules of Social Media Marketing

  1. 3 Golden Rules for Long Term Social Media Marketing SuccessMobilize your entire company to invest in social media.  Make sure your expert employees, technical experts, analysts, academics and your CEO are positioned as thought leaders in the social sphere and are active.
  2. Make sure Social is integrated into other marketing channels such as mobile, your website, and direct customer support.
  3. Study and measure when you get the most traction with your social media strategy.  Push out messages during the best times and days and don't over-post.

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About the Author -
By day, Daisy Whitney is a producer, on-air correspondent, podcaster and raconteur in the new media business. She produces conferences for iMedia and provides strategy consulting to businesses on their online video presence and the online video marketplace. As a reporter, Daisy covers new media for NBC’s KNTV, ABCNews.com, Beet.TV, MediaPost and others. She also hosts the top-ranked iTunes audio podcast “This Week in Media,” which you should totally subscribe to. View All Posts By -

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