You already know that the 2014 Video Marketing Summit will be held July 24-25 at the Hotel Nikko in San Francisco. And you are on the brink of the verge of the edge of registering to attend this must-attend event. But the Division VP has just said, “I'm going to need those TPS reports ... ASAP.” So, what are you going to do?
Well, if I were you, I wouldn’t miss the opportunity to go where marketers, brands, retailers, and storytellers will be gathering this Thursday and Friday to get serious about the business of video. If your career or livelihood is directly affected by the success or failure of digital video initiatives, then you need join the rest of the inspiring brands, marketers and industry thought-leaders as they converge in San Francisco, to provide you with the cutting-edge knowledge and advanced training you need.
But, how do you explain that to the Division VP? Tell him that there are three key reasons why you need to attend the 2014 Video Marketing Summit.
#1 Keep Up To Date With Industry Trends
First, it’s important to keep up-to-date with industry trends. And you can do that by attending one of the industry's most important events.
The opening keynote on Thursday is being given by Jon Klaff, the Head of Media Solutions, Media and Entertainment at Google/YouTube. His address is entitled, “The Next Big Leap in Video Advertising” and it focuses on why advertisers need to evolve with their audiences and how they can begin to measure the success of their efforts.
Another keynote speaker is Jonathan Perelman, the GM of Video and VP of Agency Strategy at BuzzFeed. His presentation is entitled, “Creating Content for How it's Consumed” and it looks at the evolution of media and how new innovations in distribution technologies have changed how it's consumed. Jonathan’s presentation will also shed some light on how BuzzFeed views and categorizes consumable vs. shareable content - and that should be of interest to every (video) marketer right now.
And the morning keynote on Friday is being given Rob Davis, the Executive Director/Founder of the Content Marketing & Advanced Video Practice at Ogilvy. His keynote talk will provide an exclusive look at new research which shows how the consumer buying journey is impacted by online video in comparison to TV.
#See New Products and Services for Video Marketing/Advertising
Second, it’s also important to see new products and services. And attending leading events not only keeps you informed and competitive, it also provides your organization with significant value and efficiency.
For example, Allison Stern, the co-founder of Tubular Labs,will unveil Tubular's new Brand Intelligence Dashboard, which is launching at Reel Summit on Thursday. And Jeroen "JW" Wijering, the pioneer of online video players, will showcase the latest and greatest in online video technology innovations.
Plus, there will be more than 20 sponsors and partners with exhibits at the 2014 Reel Video Summit.
#3 Maintain and Build Relationships
Third, it’s always important to maintain and build relationships. And you definitely can’t do that if you’re stuck in the office putting new coversheets on all the TPS reports before they go out.
For example, you’ll be able to rub elbows with executives from:
- Discovery, Nielsen, Yume and Sharethrough at the “Video Advertising Fireside Chat with Jim Louderback.”
- uStudio, SoMedia, Dissolve, Salesforce, and Portal A at the “Video Production for All Sizes – Methods, Formats, Budgets, Etc.” panel.
- Zappos.com, Crutchfield, and Invodo at the “Storytelling Formulas for Retail & E-Commerce Video” session.
- Brightcove, Nextiva, EMC, and Oracle at the “Video across the Buyer Cycle: Awareness to Consideration to Advocacy” session.
- Seventeen Magazine, Mekanism, Sharethrough and Swirl at the “Video Ad Solutions – How to Choose Where to Place Media Buys in a Fissured Landscape” session.
- Vice, Pepsico, and Discovery at the “YouTube Strategies for Brands” panel.
- Cisco and Grainger in the closing Keynote: “Is Your Company’s Culture Killing your Video Marketing Potential?”
The event also gives you the rare opportunity to “Grill the Gurus.” You will have a wide range of industry topics and tables to choose from and can sit down in a low-key, small group setting and enjoy relaxed conversation while engaging in thought-provoking discussions on any of the relevant and valuable topics. This enables you to learn, network and share information with your peers and industry professionals.
Plus, there will be a lunch buffet and an opening reception on Thursday as well as a networking breakfast, afternoon networking break, and a closing reception and party on Friday.
And if anyone is concerned that you’ll be missing a lot of work, just tell them that you wouldn't exactly say you’ll be missing it. Besides, there are three pre-Summit Video Marketing Training Workshops. And attending a training workshop isn’t like calling in sick to take a day off from work under false pretenses.
So, make your case for attending this must-attend event. You don’t want to miss this two-day conference for marketers and content creators who are serious about the evolution of digital video marketing. Besides, what’s the worst that can happen if you’re out of the office for a couple of days attending the 2014 Video Marketing Summit?