ReelSEO Posts from January, 2013

How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]

In the past we've talked about the idea of having a separate video website for your YouTube content, benefits and drawbacks of having a video website on your own versus as a YouTube channel, and ways you can use the two to work together.  Along ...

YouTube Preparing for Another Channel Design Overhaul

It's only been 6 weeks since YouTube announced their last set of major design changes but they've been super busy in the meantime and there are more updates on the way. YouTube made it clear back on the 12th of December that they wanted to improve ...

Google Leads in Video Advertising, but Others Boast Similar, Sometimes Better Results

I was reading an article today at Mercury News about how Brightroll has been either neck-and-neck or, as we had reported earlier, outright beating Google in getting a sheer number of video ads to the public.  In the December 2012 Comscore results, Google was once ...

The SNL Team Breaks New Ground with Above Average YouTube Channel

I've been thinking about up and coming multi-series channels that haven't made it yet on ComScore's top 10 YouTube list.  Here's one to keep an eye on. Released in August of 2012, the Above Average Network has already released 137 videos in just a five-month ...

YouTube, Adweek, Team to Bring Super Bowl Ad Blitz in 2013

As we all know, the ads during the Super Bowl are sometimes just as, if not more, entertaining than the game itself.  And, because we live in 2013, we can now make a social experiment out of the game by allowing people to vote on ...

YouTube Will Have Paid Subscription Channels Soon

It looks like paywalls are coming to YouTube, as the Google-owned company will be looking to attract advertisers with channels that can boast a monthly fee.  Several channel producers have been approached to send in applications to create channels that will be behind a paywall.  ...

Indiana Jones and the Secret of Film Serials [Web Series School]

Raiders of the Lost Ark is the best film of all time. If you're looking for debate, go someplace else (or troll me below). It's lean, fun, engaging and a model for all content on any medium. But what inspired Steven Spielberg and George Lucas to create ...

Can We Predict the 'Shareability' of Videos? Unruly's New ShareRank Tool Says We Can

When it comes to getting your video noticed, you want to get a lot of views...but how do you get a lot of views?  You might be surprised it takes a lot of work.  What you really want to get with a video is something ...

H.265 Video Codec Approved, Will it Revolutionize Video?

H.264 is pretty much the de facto codec for video compression online these days. WebM isn't even supported in Android, nor just about anywhere else. So Google seems to have moved on to other projects instead of pushing for that. Now, H.265 is ready to ...

Which 2013 Super Bowl Ads Could Join the Top 100 Super Bowl Ads of All Time?

With six days to go before the big game, six social videos in Unruly’s 2013 Super Bowl Ad Chart have already landed in the Top 100 Super Bowl Ads of All Time. And another two social videos have been shared enough times on Facebook, Twitter ...

Will Vine Prove A Game Changer For Video Creators?

Those of you who have spent any time at all on Twitter in the last couple of days can't have failed to have noticed at least some mention of Vine, the new video-tweeting app. And by video, we mean a maximum of 6 seconds of ...

How to Use Video Content as Link Bait for SEO [Tutorial]

Video can provide four distinct values for SEO. Rich Snippets can improve your click-through-rate, a presence on social video platforms can improve your brand awareness, product videos on commercial pages can help to increase conversion rate and lastly, video can be used to increase the ...

2013 Super Bowl Ads Touchdown on YouTube Before the Game - A Sneak Peek

This is one of the funnest times of the year for those who watch video.  All the savvy brands out there are starting to release teasers to ads for the Super Bowl, or giving us longer versions of what we'll see, or just outright putting ...

Fun Video Friday: The Chicken or the Egg, More Dramatic Surprises, Tarsier Facts

One of the great things about having 72 hours of video uploaded every minute on YouTube, and likely a staggering amount on all the other sites as well, is that every week there's something worth watching.  Sure, there's lots and lots not worth watching, but ...

How and Why Women Watch Online Video [Report]

We're ReelSEO so you know how we feel about online video and we know we're not alone as over 456.6M videos were watched in 2012. But who is watching these videos and how? It's a pretty safe bet to assume that both the males and females ...