ReelSEO Posts from November, 2012

Fullscreen Creates Million Dollar Fund for Creators

Fullscreen Creates Million Dollar Fund for Creators

We recently talked to Fullscreen about their Creator Network, which gives creators opportunities to focus on content while getting tools and support for building an audience.  Today, Fullscreen has announced that their creators will have the chance to win a piece of a Million Dollar …

The Ultimate Guide to Optimizing YouTube Closed Captions for E-commerce [Step-by-Step Tutorial]

The Ultimate Guide to Optimizing YouTube Closed Captions for E commerce [Step by Step Tutorial]

The emergence of YouTube as an e-commerce selling tool has been well documented on ReelSEO as far back as 2010 with "Video E-Commerce and Video SEO for Retailers". Many experts have blogged about using the power of YouTube to promote products and burnish brands. My …

YouTube Officially Launches Associated Website Link Annotations – Link Directly to Your Site

YouTube Officially Launches Associated Website Link Annotations   Link Directly to Your Site

Not long ago, YouTube announced they would be launching associated website annotations.  The program has only been in pilot mode for the last few weeks, but now it's totally here.  Partners in good standing who declare their YouTube channels the official representation of their brand …

How to Turn Your Creative Passion for Video into a Profitable Business [Creator's Tip #67]

How to Turn Your Creative Passion for Video into a Profitable Business [Creators Tip #67]

If you're a video creator and you would like to start making a living from your creativity through your own business, there are ways you can transition into becoming a creative entrepreneur in the video business. For many creative types, business operations like forecasting, inventory, and …

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help …

Chill Direct to Sell DRM-Free Content, Discovery Rules Are Still the Same

Chill Direct to Sell DRM Free Content, Discovery Rules Are Still the Same

We spoke to Chill recently at Vidcon.  Chill is a social video-discovery site where people share videos, and as a user you can "follow" someone who shares particularly good videos.  It all comes down to who you trust, as you are more likely to watch …

Even Hulu and Comedy Central Have a YouTube Channel: Here’s Why

Even Hulu and Comedy Central Have a YouTube Channel: Heres Why

I’ve been teaching YouTube training courses and workshops since April 2007. In the early days, I was frequently asked by internet marketers and video content producers, “How do I convince my CMO that we need to create a YouTube channel?” Many of these people were …

Tips for Getting Great Video Coverage when ‘Shooting for the Edit’ [Reel Rebel #30]

Tips for Getting Great Video Coverage when Shooting for the Edit [Reel Rebel #30]

On this week's Reel Rebel, Stephen talks about the importance "shooting for the edit" and gives some advice on how to ensure that when you're shooting video, you capture enough footage of a scene to provide the editors with full coverage and plenty of shots …

YouTube Adds Six More Languages to Hilariously Auto-Caption Videos

YouTube Adds Six More Languages to Hilariously Auto Caption Videos

Strangely, on a day where the Washington Post is lamenting the lack of online video captioning for the hearing impaired, YouTube announces that they have added six languages to the auto-captioning feature.  Now, auto-captioning is usually hilariously bad, but recently YouTube made it so that you could …

Video in Email Doubles CTR for Ragan Communications [Case Study]

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of …

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