ReelSEO Posts from September, 2012

How to Strengthen Your Online Video Brand with the Primal Code [Creator's Tip #58]

In this week’s Creator’s Tip we again speak with Patrick Hanlon author of "Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future." After reading his book, I started applying the seven aspects of the Primal Code to my personal vlog channel and started seeing ...

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

Pre roll Video Ads Dominate, 15 Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like ...

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Is Incentivization Key to the Future of Online Video Advertising? [Study]

Advertising is generally about getting the brand, product or company in front of consumers and trying to trigger something in them that causes them to interact, increase engagement, raise awareness or convert into a paying customer. But it's not always very successful which is why ...

YouTube's September On the Rise Winner is Gone to the Snow Dogs, Here's Why

YouTubes September On the Rise Winner is Gone to the Snow Dogs, Heres Why

Proving that YouTube isn't just ruled by cats exclusively, Gone to the Snow Dogs has won September's YouTube "On the Rise" contest.  A growing theme from this contest is that highly accessible channels, with creators who care a lot about their audiences, have been nominated ...

How to Make Video Ad Campaigns Go Viral - A Behind the Scenes Look into the Viral Video Process [Case Study]

How to Make Video Ad Campaigns Go Viral   A Behind the Scenes Look into the Viral Video Process [Case Study]

A couple of months ago, ABC's "Nightline" did a piece on trying to get a video to go viral.  They hired ad agency and online viral video specialists Mekanism for the job: they would take reporter Dan Harris and a cat named George through a ...

How to Shoot Video with a Pure White Screen Background [Reel Rebel #21]

How to Shoot Video with a Pure White Screen Background [Reel Rebel #21]

If you've been watching our weekly video tips series, you've probably noticed that we often choose to shoot against a solid white screen background.  Shooting against a solid black or white background is a popular choice for web videos as it helps create an intimate ...

Translate Your Closed Captions into 300+ Languages with YouTube's New Translation Tool

Translate Your Closed Captions into 300+ Languages with YouTubes New Translation Tool

If you make videos that are universal, that is, not confined to English-speaking countries, it will do your videos a world of good to be able to provide a number of languages so that almost anyone in the world can enjoy them.  We've covered in-depth ...

How To Add Quizzes and Polls to Your YouTube Videos, Make Money on Vimeo, and More… [Reel Web #58]

How To Add Quizzes and Polls to Your YouTube Videos, Make Money on Vimeo, and More… [Reel Web #58]

This week on the Reel Web we offer a tutorial on how to use YouTube's new beta labs feature that lets you poll your audience with interactive survey questions served via YouTube annotations.  We also discuss some online video news items from the past week ...

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Tips and Opportunities for B2B Marketers with YouTube: Insights from Cisco & ReelSEO

Most of us who work in the digital space know that YouTube isn't just cat videos and horrible pop songs that make it big.  It's also a business tool, and there's nothing quite like video to show to a potential client what kind of work ...

Top 5 Video Advertising Network Recommendations August 2012

Top 5 Video Advertising Network Recommendations August 2012

Alright! If you've been reading for some time you know that when comScore does their Video Metrix, thing, I leap into action and do my video ad recommendation thing. Since I posted August 2012's numbers last week I wanted to give the numbers time to ...

Can Orabrush Cure Bad Breath in Dogs?

Can Orabrush Cure Bad Breath in Dogs?

About 11 months ago, I mentioned that I often use the Orabrush B2C and B2B case studies when I teach a YouTube Marketing course in the Rutgers Mini-MBA: Digital Marketing program. And four month ago, I revealed that I also share Ray William Johnson’s secret ...

10 YouTube Channels for Bloggers, By Bloggers

10 YouTube Channels for Bloggers, By Bloggers

Everyone has thought of opening up a blog at some point, and most of us have attempted it. For some, it will become a huge success. It may even become your primary source of income. But this takes time, effort and some know-how to get ...

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creator's Tip #57]

How to Turn Viewers into Brand Advocates Through the Art of Primal Branding [Creators Tip #57]

This week on the Creator’s Tip, Patrick Hanlon from Thinktopia talks to us about his book Primal Branding.  We’ll cover the seven aspects of the primal code briefly and why you should incorporate it into your video marketing activities to help your viewers better identify ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Why Pre-Production Planning is a Must for a Successful Video Shoot [Reel Rebel #20]

Why Pre Production Planning is a Must for a Successful Video Shoot [Reel Rebel #20]

Just like any project you take on, having a good plan of action prior to actually starting is a good idea.  This week on the Reel Rebel, Stephen Schweickart briefly covers just a few reasons why pre-production planning and creating checklists is so important to ensure ...