ReelSEO Posts from July, 2012

Twitter Considers Original Web Series, YouTube Redesigns Homepage, 2012 Streaming Olympics, & More [Reel Web #50]

This week's Reel Web covers a ton of information from YouTube's home page redesign, new analytic tools and b-roll videos from YouTube videos, to the ongoing debate between short form content and long form content, how you can watch the Olympics without cable and more. Twitter to Provide Original Content ...

RevZilla Motorsports Uses TrueView In-Stream Video Ads to Triple Subscribers to its YouTube Channel [Case Study]

When motorcycle enthusiasts get serious about their gear, they shop at RevZilla.com. Founded in 2007 by a core of passionate motorcyclists (who happen to have penchant for writing code), RevZilla Motorsports has distinguished itself from big-box stores and online sites by providing superior customer service ...

A Weekly List of What to Watch in Original Web Series

With the rapidly blossoming expansion of original online series, I've been pondering a way to start curating some content via what I watch, because as this month-long online video viewing project I'm doing is going to show, I seem to watch a lot. Considering that ...

Weekly Online Video News Round Up - High summer Edition

So we're a month into summer officially and high temperatures still abound while rain is scarce. All the more reason to stay inside and watch online video, and to water the lawn sparingly to conserve water. So here's a quick look at the week of ...

Why You Need Your Own Video Website Outside of YouTube [Creator's Tip #49]

On this week’s Creator’s Tip video Kieran Farr from VidCaster discusses the benefits of having your videos on your own video website in addition to a presence on relevant video destination sites like YouTube, Blip.tv and Daily Motion in order to increase your traffic, product ...

Video Marketers Need to See the Big Picture: Lee Odden on the New Approach to OPTIMIZE

Video marketers are well aware that great content can increase a brand's online reach - but what happens when search engine optimization can actually harm those marketing efforts? We asked Lee Odden, CEO of TopRank Online Marketing and author of ”Optimize: How to Attract and ...

How-To Use Simple Cut Transitions When Editing Video and Why You Should [Reel Rebel #12]

On today's Reel Rebel Stephen Schweickart of VScreen.com gives some simple video editing advice on one way (using a 'cut') to ensure your transitions don't make your video look like you are at amateur status or more closely resemble a Power Point Presentation then a ...

Data-Driven Video Ads, Face Blur Privacy, and Better YouTube Searching [Reel Web #49]

This week on the Reel Web we discuss another new feature launched by YouTube, review some great ways to limit the amount of filtering you have to do when doing YouTube searches and talk about changes in how news is being spread and commercials are ...

Samsung Offering $300,000 and Distribution Deal for Multi-Screen TV Series

Samsung is holding their third annual Free the TV Challenge and the theme this year is Second Screen Storytellers which means they're looking for a full package production that will couple TV viewing with additional content meant to be viewed on another screen but tie ...

Maker Studios Gets Hilariously Political on YouTube With 'Caffeinated' Web Series

It's 2012.  It's an election year.  And you're about to hear a whole bunch of nonsense from the candidates, their followers, and people claiming to be experts in the effort to get their guy into the White House.  But just because all of these political ...

Is 'Do Not Track' the End of Audience Targeting for Video Advertisers?

There is a war brewing up on Capitol Hill where the government is becoming increasingly impatient with Internet giants who have been dragging their feet on a "Do Not Track" option which would allow Internet users to take control of their personal data and offer ...

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option – after all, it’s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it’s hard, continuous work, but can prove rewarding. ...

Content Recognition Offers TV-like Video Ad Targeting but Still Missing Big Opportunity?

In the past I've written much about the pretty amazing technology that allows you to basically scan through video and pull out people, places, things and even skin flicks. Leaders in the space include Digitalsmiths, Affine and ClearStream (who have just announced a whole new buying ...

Who is Making Money on YouTube from Olympic Ads?

Over the past two weeks, Chris Atkinson and I have looked at the Olympic Partners who are spending money on video ad campaigns in “Brands Race for Olympic Gold in Social Video Buzz With Unruly's Brand Tracker Infographic” and “Social Marketing Success for Brands: Socialbakers ...

Tips to Promote Your Videos Outside YouTube: The YouTube Advertiser Playbook - Part 8

Once your video is uploaded to YouTube, finding traffic from just being there might be hard to come by.  Most of the popular videos you see have been embedded on other sites, usually because the creators submitted them to blogs where their content is the ...