ReelSEO Posts from June, 2012

Weekly Online Video News Roundup - The Up North Edition

While you read this, I will be covering a tabletop gaming event up in the area of Minneapolis. In fact, much of this was written early in the week as I had a six-and-a-half-hour bus ride on Thursday. But how can I forget my duties ...

How to Choose Your YouTube Channel Display Name via Google+

The YouTube blog announced today the ability to change how you appear on YouTube, with the chance to use your real name along with any photo you associate with yourself through Google Plus.   Also, you now have the ability to review your activity and ...

How To Officially Link A Web Domain To Your YouTube Partner Channel

Earlier this week on our weekly Reel Web video, Tim mentioned how YouTube's new Partner Product Bulletin announced the ability to link your website to your channel.  It said:  You now have the ability to officially link to a web domain to your Channel through ...

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook - Part 5

The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye.  For those of you who'd like to take a look back ...

Blip Introduces Blip Studios, Signs Exclusive Web Content Talent

Blip, an independently-run video destination, announced the creation of Blip Studios today.  In a move that is becoming more and more common among video networks, Blip has entered the fray of producing their own web shows.  The creation of the new studio will help web ...

A Look at Our Video Setup, Equipment, and Software Used for the ReelWeb [Creators Tip #45]

There have been a lot of questions recently regarding the setup in my new location in Cincinnati. In this week’s episode of Creator’s Tip we go through a behind the scenes look at some of the equipment and tips used each week to produce the ...

Interactive Pre-roll Adds Almost 50% to Brand Engagement, Most Popular Interaction? Watching a Trailer Says Jivox

Jivox, who is in the business of multi-screen interactive video advertising technology, released a recent report that, no surprise, says their particular brand of online video pre-roll ads are way more effective than those sort of standard video pre-roll ads you're used to. You know, ...

Movie Slate App Review: An Organization Tool for Video Production Pros [Reel Rebel #8]

For this week's Reel Rebel video production, Stephen Schweickart gives an overview of a great mobile app for Apple iOS devices called Movie Slate.  Essentially, Movie Slate acts as a digital slate and video production organization tool for videographers and filmmakers. It features a digital clapper board ...

Google Introduces Google Glasses In Style--With Skydiving Live Video Hangout

We've been hearing about Google's video glasses for awhile, and today, Google released footage of Google Glass at work, by enlisting a team of skydivers, base-jumpers, and cyclists to deliver the images of the glasses in action via live video to Google Hangouts.  Available only ...

Unruly Social Video Lab Helps Brands Predict Social Video Viability

Unruly, a London-based analytics firm, announced the opening of the "world's first social video lab" today.  It's a lab that will help brands and agencies pre-test their video creations before they go out to market, using exhaustive analysis from Unruly to make sure the video ...

YouTube's Keyword Suggestion Tool Stinks for Keyword Research, Works Great for Amusement

One tool YouTube gives creators is the Keyword Suggestion Tool.  This "keyword research" tool allows you to enter a basic phrase as to what your video is about, and then it gives you a list of possible keywords and phrases that you can attribute to ...

YouTube's Product Bulletin Reveals Interesting Feature for SEO, But What is IRDB? [Reel Web #45]

On this week's Reel Web we look at additional changes and updates YouTube has posted on their Partner Product Bulletin including linking to domains, your avatar positioning, default upload settings, and YouTube's involvement on Pinterest.  In addition, we discuss Neilsen Ratings interest in monitoring your ...

Brightcove Dual-Screen Offering Foreshadows the Multi-Screen Future of Online Video?

Two announcements from Brightcove today got me a thinking about the future. The first hooks TV up to a second screen for simultaneous, additional content display and the second allows you to publish content to that second screen. The bigger picture, no pun intended, is ...

Google Builds Artificial Brain with Feline Recognition Algorithm... Who's Laughing Meow

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify ...

Why Does YouTube's Video View Counter Freeze at 301 Views? Mystery Solved...Sort Of

Hey, people who watch YouTube regularly can rejoice...the mystery of the riddle-wrapped-inside-an-enigma that is the frozen 301 view count on popular videos has been...somewhat revealed.  It looks like a combination of things have brought this 301 scourge upon us, and because YouTube is kind of ...