ReelSEO Posts from March, 2012

Nintendo Entertainment System FINALLY Gets Google Maps

Google is the best of all innovators in the world and today they've proven it once again, they've brought Google Maps to the 8-bit classic gaming console the Nintendo Entertainment System. All praise Nintendo Power!

The Power of Web Video for Link Building: Video Attracts Links

Casey Henry over at SEOmoz did some number crunching on the posts there to get a grip on what kind of in-linking was going on and what kind of content was generating the in-links. In terms of quality, four of the top five categories had ...

A Viral Video Genius' Process for Creative Video Marketing Ideas [Producer Tip #32]

This week, we have another tip from our friend and "viral video genius," Kevin "Nalts" Nalty who has many years of video marketing experience.  We asked him to share with us a bit of what the creative process looks like for him and what process marketers can follow ...

Google+ Profiles Get 'Reel' YouTube Channel Integration Friday

We've written several times about Google+ and the first thing that I noticed when Google+ launched, was that you could easily connect your Google Plus account to accounts online, like: Yahoo, Facebook, Twitter, and even Orkut and Yelp - BUT, not YouTube.  Even though there ...

Want To Drive More Sales With Video? Try Both Professional & User-Generated Video Together

comScore and EXPO did some recent research that looked at the effects of professionally-made video, user-generated video and how they interact to impact engagement and conversion. The research focused on a single campaign that was recently run and included both professionally-produced “how to” video and ...

Streaming Video On-Demand to be King of Entertainment as Disc Fall?

The tipping point is rapidly approaching as we, as a society, are ready to flip from a physical rental society to a digital delivery society. According to Rentrak and Screen Digest anyway, who say that it might not be too long before online streaming tops ...

Video Email Demythified - The Case for Video in Email: Part 2

For over a decade, marketers were told that the only way to implement video in email campaigns was to include a link in the email pointing to a video playing on a landing page.  Placing a video in the email message itself was looked upon ...

Keeping up with the 'Joneses': Has Corporate UK Finally Decided to Embrace Viral Video?

There's little doubt that compared to their counterparts in the USA, most UK corporations have been relatively slow when it comes to embracing and utilizing well-made viral video as a marketing strategy. However, I believe that the recent acquisition of UK viral video producers ST16 by ...

How To Build & Boost Your Brand's YouTube Channel Presence

In our opinion, all brands should have a presence on YouTube.  In order to maximize exposure and build an audience, it's important to regularly feed YouTube channels with quality video content.  Creating ongoing content can feel like a daunting task, but there are many ways to boost ...

New iPad Owners Want More Bandwidth for Mobile Video [The Reel Web #31]

There are more changes happening at YouTube (surprise! surprise!) and this time it revolves around the new embed player, which we've discussed here at ReelSEO previously, and new ways YouTube is integrating it's editing tools directly into your video manager. Also, we look at how the ...

Video Email Marketing Has Finally Arrived - The Case for Video in Email: Part 1

For nearly fifteen years, technologists have tried to solve the problem of how to integrate video and other forms of rich media into email.  The idea was that people wanted to have richer, fuller Internet experiences right in the inbox, without the need to click ...

Maker Studios Launching PoliPop, Giving Politics a Good Lickin’

Maker Studios, a media company that bridges the gap between YouTube and television, will be launching PoliPop later this spring.  YouTube’s first entertainment and politics network will feature Alphacat, Bad Lip Reading, Steven Crowder, James Kotecki, Liberal Viewer, and Lee Doren. PoliPop: YouTube's Entertainment & ...

New YouTube Embed Player Features - Drive Channel Subscriptions & Sharing

It seems that Google and YouTube have quietly added some new features to the embed player in an effort to help drive channel subscriptions and off-site sharing. We take a look at some of these features that were noticed by a member of ReelSEO staff.

Q4 2011 Video Marketing Survey Shows 81% Have Used Online Video in Marketing

The Web Video Marketing Council and Flimp Media have put together their quarterly report, Q4-2011 Online Video Marketing Survey and Video Email Trends Report and it has some interesting results I thought I would talk about.

Optimizing YouTube Tags - Best Practices for Tagging Your Videos: Reel Producer Tips #31

Is it better to use a single tag for your videos or to use a lot of tags and litter the tag field with as many keywords as you can that are relevant to your video? One of our readers asked us that question in ...