ReelSEO Posts from September, 2011

Advertising Options Icon, Self-Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

Advertising Options Icon, Self Regulatory Program For Online Behavioral Advertising, Embraced Fully By SpotXchange

SpotXchange is the first video ad network to ramp up integration of directly-served behaviorally targeted in-stream video ad campaigns in its network with the Digital Advertising Alliance's (DAA) Advertising Option Icon, a notice to consumers to provide more transparency and control over the collection and use …

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Live Action Toy Story Fan Film Shows The Marketing Power Of Superfans

Most brands getting involved with video these days have pretty reasonable goals. They want to get as many viewers as they can, encourage those viewers toward as much sharing action as possible, and hopefully turn a few of them into long-term fans. But there are …

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. …

Video Art & Warfare – The Week’s Best Viral Videos & Marketing Lessons

Video Art & Warfare   The Weeks Best Viral Videos & Marketing Lessons

Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week's best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line …

New Facebook Web Series to Make Your Profiles A Part of the Show

New Facebook Web Series to Make Your Profiles A Part of the Show

Do you want to feel closer to Jasper Hale from Twilight?  Well, Warner Bros. is attempting to make their new web series a "social series" by including the music, pictures, and other stuff on viewers' Facebook pages into the show.  So while you're watching, a …

Science Fiction & Horror Web Series Try To Claw Into Comedy’s Stronghold

Science Fiction & Horror Web Series Try To Claw Into Comedys Stronghold

Over the past few months, some very intriguing science fiction and horror web series with high production values and mind-bending mysteries at their core have hit the web, seeking out a new audience that doesn't just want comedy 24/7.  Other genres have been sorely misrepresented, …

More Netflix Customers Use DVD Service Than Streaming, But Streaming Customers Watch More Content

More Netflix Customers Use DVD Service Than Streaming, But Streaming Customers Watch More Content

Netflix is clearly putting their hopes for the future on their streaming business. After increasing prices, they also announced they would soon spin off the DVD service into it's own business, called Quickster (still hate that name). But Netflix is still pretty far out ahead …

AMC To Launch The Walking Dead Web Series Before Season 2 Premiere

AMC To Launch The Walking Dead Web Series Before Season 2 Premiere

In what will likely be a mainstream, every day occurrence for all kinds of regular TV series in the future, AMC will provide a web series launch on October 3, just before the October 16 Season 2 premiere of their hit The Walking Dead.  This …

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

Real Time Bidding Expands At SpotXchange, BrightRoll, & Other Video Ad Networks

The good people at SpotXchange have announced that all of their inventory is now available through the real-time bidding on their exchange. This was in reply to 120% more real-time bid requests since November 2010 when it originally launched. BrightRoll on the other hand launched …

Video Marketing Advice For Retailers: Product Videos Alone Aren’t Enough Anymore

Video Marketing Advice For Retailers: Product Videos Alone Arent Enough Anymore

Mark Robertson, Founder and CEO of the The Online Video Marketer's Guide, ReelSEO.com, recently presented the session, Welcome to the 'REEL' Web: Why Video Marketing has Evolved Beyond SEO, at Liveclicker's 2011 Video Commerce Summit.  While he was at the summit, the online video guru sat down with …

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