ReelSEO Posts from August, 2011

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook--in terms of unique visitors, at least--is YouTube, with 790 million visitors per month ...

Best Branded Viral Video Ad Campaign - The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan--I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the ...

Based On A True Story: A Brief History Of The "False Document" In Film & Web Series

A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...

Hands On Video Production With The RED Epic Camera - Film Riot

The latest episodes of Film Riot take a look at a dream camera, the RED Epic, a camera that has been used to shoot Pirates of the Caribbean: On Stranger Tides, David Fincher's The Girl With the Dragon Tattoo, next year's The Amazing Spider-Man, and ...

MP3Tunes Ruling Also Opens Door For Online Video Storage Services?

A judge has ruled that MP3tunes was not in violation of copyright law, as they were not responsible for the uploading of the files that users were listening to and therefore not responsible for any pirated music that might have been uploaded. To me, this ...

Musings On YouTube, Cat Videos, & Lazy Journalism

Maybe it's time we let YouTube grow up. Maybe instead of constantly referencing YouTube as a site for "cat videos," even when reporting on the advertising side of the site, we should start giving them their due for what they really are: a behemoth of ...

Fox's 8-Day Window For Online Episodes Drastically Increases Piracy

You might remember that Fox just recently did away with next-day access on episodes of their shows streaming online. That move went into effect about a week ago, and already appears to have nearly doubled the piracy rate of Fox television shows. I'm guessing that ...

The First Original Web Series From Hulu Arrives, Is It Any Good?

Morgan Spurlock, the director of pop documentaries Super Size Me and The Greatest Movie Ever Sold, recently got into original web series with A Day in the Life on Hulu. Spurlock will deliver 6 episodes of the series, which will follow personalities as diverse as ...

Online Movie Trailers Are Ads That Become Destination Viewing

One of the most common types of branded viral video is the movie trailer. After music videos, it may be one of the most-watched genres of online video. Not every trailer succeeds at going viral, but the ones that do are able to generate huge ...

Bids For Hulu Due Tomorrow, Google & Amazon Lead Suitors

For a good few weeks there, the web media world was all abuzz with the news of the possible sale of Hulu. We speculated on who the potential buyers might be, with reports suggesting everyone from Google to Yahoo might be involved in negotiations. And ...

comScore's YouTube Partner Reporting Reveals New Media Moguls in the Making

While Mark Robertson and I were busy speaking at SES San Francisco last week, comScore and YouTube rolled out Partner Reporting, a new feature that highlights the dedicated audiences garnered by YouTube content partners.  Since we were tied up talking about "Next Gen YouTube Marketing" ...

YouTube Star Gets Book Deal & He Doesn't Even Know About It

Online video stars are finally starting to be respected by mainstream media, with many landing deals with networks, studios, and publishers that see great potential for viewership and revenue. This month, another YouTube star has hit the big time, landing a new book deal, and ...

Leanin Launches Customizable "Social Video Player" For Brands

Leanin today announced the launch of something the company calls the first of its kind: a social video player. The Leanin service is a hosted solution, integrates smoothly with YouTube & Facebook, and aims to help brands better understand video engagement through an arsenal of ...

Online Video Revolutionizes The Automotive Racing World

Online Video has become an outlet for the automotive enthusiast to create a memory of a track day and to do a little showing off to online enthusiasts on forums, blogs and YouTube.  Back in the days before online video was popular, IRC chat rooms ...