ReelSEO Posts from August, 2011

As Price Hike Nears, Could Lack Of New Content Sink Netflix?

As Price Hike Nears, Could Lack Of New Content Sink Netflix?

Ahh...we often hear a company say things like, "What? New content? We're not concerned with that..." shortly before they crumble to pieces. Well, alright, we might not hear exactly that, but something along those lines. For game consoles, a lack of new content is death. ...

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

TubeMogul Jumps Into Real Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed ...

Taylor Swift Wants Fans' Video Questions For YouTube Presents Q&A

Taylor Swift Wants Fans Video Questions For YouTube Presents Q&A

YouTube knows that music is a huge part of its success--and therefore a huge part of any future success the platform hopes to have. In just the last few months, they've hired both Lady Gaga and Justin Bieber to help promote Google Chrome, and just ...

Netflix Competition Heats Up In Canada As Hollywood Suite Delivers Video-on-Demand

Netflix Competition Heats Up In Canada As Hollywood Suite Delivers Video on Demand

Cable and satellite up in the Great White North were unhappy with Netflix's crossing the border. That silly imaginary line that dictates what nationality you are, what language you speak and most importantly, what kind of streaming video and TV you can get.

Stop Motion & A Beatboxing Flute - The Week's Best Viral Videos & Marketing Lessons

Stop Motion & A Beatboxing Flute   The Weeks Best Viral Videos & Marketing Lessons

Today's kind of a big day. Lots of things happening. The online video world is waiting to see if there will be any word on the possible sale of Hulu, as final bids are reportedly due today. Along the east coast of the U.S., a ...

Cable Companies Lose Customers To Online Video, But Cord Cutting Still A Long Way Off

Cable Companies Lose Customers To Online Video, But Cord Cutting Still A Long Way Off

Some reports say cord-cutting is a myth. Having recently moved into a place and assessed my options, I would agree, because the pay TV companies are keeping consumers hostage thanks to licenses with major sports leagues and premium channels like HBO. For example, the only ...

Google Plus +1 Button Now Lets You Share Video Content With Your Circles

Google Plus +1 Button Now Lets You Share Video Content With Your Circles

Google Plus +1 buttons have been popping up all over the web for the last several weeks--you might have noticed them here on ReelSEO. But up until today, the purpose and function of these buttons has been rather nebulous. What happens when you click +1? ...

Bids For Hulu Expected Tomorrow From Google, Amazon, Yahoo, & DirecTV

Bids For Hulu Expected Tomorrow From Google, Amazon, Yahoo, & DirecTV

Hulu is still for sale, and as of yet, has not been purchased by anyone. You might remember that those companies interested in acquiring Hulu were reportedly expected to turn their bids in on Wednesday of this week. However, according to the Hollywood reporter, those ...

Despite Losses, Brightcove Going Public On Strength Of Major Patent Win

Despite Losses, Brightcove Going Public On Strength Of Major Patent Win

Revenues at Brightcove have been on the rise from $24.5 million in 2008 to $43.7 million in 2010. Now, they're ready to take the whole company public as they have filed for an IPO, though also posted a loss during the first half of the ...

The Social Video Blueprint, Part 7: Catalysts For Sharing

The Social Video Blueprint, Part 7: Catalysts For Sharing

As we've discussed throughout this series, social video campaigns are all about sharing. Clicks and impressions are great, but shares represent potential exponential growth, because the viewers themselves are spreading the brand's message to their friends, fans, and relatives. But why do they share? What ...

Hulu's Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

Hulus Original Web Series, A Day In The Life, Gets Even Better With 2nd Episode

The second episode of Morgan Spurlock's documentary web series A Day in the Life takes a look at stand-up comedian Russell Peters. In the United States, Peters isn't too well-known, but in his native Canada, the UK, and Australia, he has set box office records. ...

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

YouTube 2nd Most Popular Website With 790 Million Unique Monthly Visitors

According to just-released June 2011 data from Google, Facebook is still the world's most popular website, with 870 million unique visitors and a whopping 1 trillion pageviews per month. Right behind Facebook--in terms of unique visitors, at least--is YouTube, with 790 million visitors per month ...

Best Branded Viral Video Ad Campaign - The Muppets & OK Go

Best Branded Viral Video Ad Campaign   The Muppets & OK Go

I've written many times about my love for The Muppets. I'm right in the perfect generation to be a fan--I remember watching and loving both the TV show and the three earliest films as I grew up. And over the past year or two, the ...

Based On A True Story: A Brief History Of The "False Document" In Film & Web Series

Based On A True Story: A Brief History Of The False Document In Film & Web Series

A powerful technique in the world of entertainment is what is known as the false document. It goes beyond "based on a true story" and invents a history to form a basis in reality. One of the earliest uses of this device was way back ...

YouTube Partner Channels Added To comScore Video Metrix for July 2011

YouTube Partner Channels Added To comScore Video Metrix for July 2011

With the July 2011 report, comScore has expanded their monthly video metrix, which tracks online video services and viewers, to include what they call "Select YouTube Partners" (see table below). What that sounds like to me is that they are NOT including all of the ...